Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010888 | DoorDash | $121.79 | $36.54 | $85.25 | 2026-03-13 19:38:03 |
| TXN-01011840 | DoorDash | $99.82 | $29.95 | $69.87 | 2026-03-13 19:34:30 |
| TXN-01010456 | DoorDash | $61.08 | $18.32 | $42.76 | 2026-03-13 19:33:50 |
| TXN-01009450 | DoorDash | $68.22 | $20.47 | $47.75 | 2026-03-13 19:33:35 |
| TXN-01009963 | DoorDash | $151.73 | $45.52 | $106.21 | 2026-03-13 19:28:02 |
| TXN-01011341 | DoorDash | $153.94 | $46.18 | $107.76 | 2026-03-13 19:27:41 |
| TXN-01010720 | DoorDash | $78.40 | $23.52 | $54.88 | 2026-03-13 19:27:36 |
| TXN-01010747 | DoorDash | $52.88 | $15.86 | $37.02 | 2026-03-13 19:27:28 |
| TXN-01010442 | DoorDash | $62.97 | $18.89 | $44.08 | 2026-03-13 19:24:03 |
| TXN-01012318 | DoorDash | $85.25 | $25.57 | $59.68 | 2026-03-13 19:22:27 |
| TXN-01010453 | DoorDash | $117.54 | $35.26 | $82.28 | 2026-03-13 19:14:23 |
| TXN-01011189 | DoorDash | $80.71 | $24.21 | $56.50 | 2026-03-13 19:09:43 |
| TXN-01009443 | DoorDash | $96.27 | $28.88 | $67.39 | 2026-03-13 19:09:30 |
| TXN-01010321 | DoorDash | $101.12 | $30.34 | $70.78 | 2026-03-13 19:06:19 |
| TXN-01012227 | DoorDash | $144.78 | $43.43 | $101.35 | 2026-03-13 19:03:09 |
| TXN-01009546 | DoorDash | $60.37 | $18.11 | $42.26 | 2026-03-13 18:57:22 |
| TXN-01012021 | DoorDash | $158.50 | $47.55 | $110.95 | 2026-03-13 18:49:25 |
| TXN-01011082 | DoorDash | $145.81 | $43.74 | $102.07 | 2026-03-13 18:48:50 |
| TXN-01010120 | DoorDash | $64.94 | $19.48 | $45.46 | 2026-03-13 18:30:54 |
| TXN-01011802 | DoorDash | $79.18 | $23.75 | $55.43 | 2026-03-13 18:24:12 |
| TXN-01009379 | DoorDash | $131.03 | $39.31 | $91.72 | 2026-03-13 18:24:10 |
| TXN-01009642 | DoorDash | $132.52 | $39.76 | $92.76 | 2026-03-13 18:19:55 |
| TXN-01009728 | DoorDash | $110.61 | $33.18 | $77.43 | 2026-03-13 18:18:04 |
| TXN-01010721 | DoorDash | $143.34 | $43.00 | $100.34 | 2026-03-13 18:17:39 |
| TXN-01009789 | DoorDash | $114.42 | $34.33 | $80.09 | 2026-03-13 18:17:05 |