Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011688 | DoorDash | $157.90 | $47.37 | $110.53 | 2026-03-14 09:53:51 |
| TXN-01011259 | DoorDash | $88.59 | $26.58 | $62.01 | 2026-03-14 09:43:13 |
| TXN-01010037 | DoorDash | $116.85 | $35.05 | $81.80 | 2026-03-14 08:36:39 |
| TXN-01011993 | DoorDash | $124.54 | $37.36 | $87.18 | 2026-03-14 08:30:00 |
| TXN-01012035 | DoorDash | $109.53 | $32.86 | $76.67 | 2026-03-14 08:26:18 |
| TXN-01009738 | DoorDash | $124.73 | $37.42 | $87.31 | 2026-03-14 08:06:32 |
| TXN-01011654 | DoorDash | $131.93 | $39.58 | $92.35 | 2026-03-14 08:00:04 |
| TXN-01010083 | DoorDash | $82.97 | $24.89 | $58.08 | 2026-03-13 23:42:51 |
| TXN-01010376 | DoorDash | $146.16 | $43.85 | $102.31 | 2026-03-13 22:53:46 |
| TXN-01011162 | DoorDash | $114.26 | $34.28 | $79.98 | 2026-03-13 22:26:56 |
| TXN-01010256 | DoorDash | $113.25 | $33.98 | $79.27 | 2026-03-13 21:57:46 |
| TXN-01009526 | DoorDash | $52.51 | $15.75 | $36.76 | 2026-03-13 21:52:47 |
| TXN-01012051 | DoorDash | $144.82 | $43.45 | $101.37 | 2026-03-13 21:22:13 |
| TXN-01011133 | DoorDash | $150.31 | $45.09 | $105.22 | 2026-03-13 21:14:00 |
| TXN-01009469 | DoorDash | $146.00 | $43.80 | $102.20 | 2026-03-13 20:57:15 |
| TXN-01009828 | DoorDash | $135.23 | $40.57 | $94.66 | 2026-03-13 20:57:00 |
| TXN-01011561 | DoorDash | $52.53 | $15.76 | $36.77 | 2026-03-13 20:39:15 |
| TXN-01010565 | DoorDash | $70.12 | $21.04 | $49.08 | 2026-03-13 20:35:30 |
| TXN-01012047 | DoorDash | $125.84 | $37.75 | $88.09 | 2026-03-13 20:30:54 |
| TXN-01009742 | DoorDash | $71.76 | $21.53 | $50.23 | 2026-03-13 20:30:07 |
| TXN-01011242 | DoorDash | $112.70 | $33.81 | $78.89 | 2026-03-13 20:13:45 |
| TXN-01011140 | DoorDash | $45.76 | $13.73 | $32.03 | 2026-03-13 20:11:18 |
| TXN-01009529 | DoorDash | $81.29 | $24.39 | $56.90 | 2026-03-13 19:54:30 |
| TXN-01009458 | DoorDash | $126.91 | $38.07 | $88.84 | 2026-03-13 19:49:19 |
| TXN-01011799 | DoorDash | $115.46 | $34.64 | $80.82 | 2026-03-13 19:44:38 |