Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009434 | DoorDash | $145.19 | $43.56 | $101.63 | 2026-03-14 12:46:21 |
| TXN-01010489 | DoorDash | $144.45 | $43.33 | $101.12 | 2026-03-14 12:44:11 |
| TXN-01010384 | DoorDash | $105.54 | $31.66 | $73.88 | 2026-03-14 12:41:20 |
| TXN-01011496 | DoorDash | $46.18 | $13.85 | $32.33 | 2026-03-14 12:33:34 |
| TXN-01012188 | DoorDash | $143.13 | $42.94 | $100.19 | 2026-03-14 12:24:04 |
| TXN-01011907 | DoorDash | $130.24 | $39.07 | $91.17 | 2026-03-14 12:23:25 |
| TXN-01010437 | DoorDash | $43.97 | $13.19 | $30.78 | 2026-03-14 12:07:51 |
| TXN-01012253 | DoorDash | $134.62 | $40.39 | $94.23 | 2026-03-14 12:04:14 |
| TXN-01012298 | DoorDash | $124.85 | $37.45 | $87.40 | 2026-03-14 11:55:57 |
| TXN-01011553 | DoorDash | $44.90 | $13.47 | $31.43 | 2026-03-14 11:51:26 |
| TXN-01012150 | DoorDash | $89.13 | $26.74 | $62.39 | 2026-03-14 11:45:13 |
| TXN-01011901 | DoorDash | $138.84 | $41.65 | $97.19 | 2026-03-14 11:44:03 |
| TXN-01010054 | DoorDash | $87.81 | $26.34 | $61.47 | 2026-03-14 11:42:58 |
| TXN-01009721 | DoorDash | $75.69 | $22.71 | $52.98 | 2026-03-14 11:33:20 |
| TXN-01011737 | DoorDash | $113.49 | $34.05 | $79.44 | 2026-03-14 11:33:15 |
| TXN-01010677 | DoorDash | $118.81 | $35.64 | $83.17 | 2026-03-14 11:27:55 |
| TXN-01011610 | DoorDash | $128.39 | $38.52 | $89.87 | 2026-03-14 11:22:59 |
| TXN-01011048 | DoorDash | $132.05 | $39.62 | $92.43 | 2026-03-14 11:21:28 |
| TXN-01011939 | DoorDash | $59.11 | $17.73 | $41.38 | 2026-03-14 11:11:02 |
| TXN-01010443 | DoorDash | $123.21 | $36.96 | $86.25 | 2026-03-14 10:24:47 |
| TXN-01010390 | DoorDash | $144.83 | $43.45 | $101.38 | 2026-03-14 10:22:17 |
| TXN-01009811 | DoorDash | $68.42 | $20.53 | $47.89 | 2026-03-14 10:12:15 |
| TXN-01010534 | DoorDash | $101.87 | $30.56 | $71.31 | 2026-03-14 10:07:09 |
| TXN-01011168 | DoorDash | $70.39 | $21.12 | $49.27 | 2026-03-14 10:04:47 |
| TXN-01010887 | DoorDash | $140.67 | $42.20 | $98.47 | 2026-03-14 09:59:09 |