Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011229 | DoorDash | $142.00 | $42.60 | $99.40 | 2026-03-14 16:09:39 |
| TXN-01009778 | DoorDash | $59.16 | $17.75 | $41.41 | 2026-03-14 16:00:52 |
| TXN-01011411 | DoorDash | $111.96 | $33.59 | $78.37 | 2026-03-14 16:00:19 |
| TXN-01010974 | DoorDash | $149.53 | $44.86 | $104.67 | 2026-03-14 15:59:05 |
| TXN-01009877 | DoorDash | $100.07 | $30.02 | $70.05 | 2026-03-14 15:49:17 |
| TXN-01009961 | DoorDash | $123.32 | $37.00 | $86.32 | 2026-03-14 15:40:06 |
| TXN-01011187 | DoorDash | $148.58 | $44.57 | $104.01 | 2026-03-14 15:00:32 |
| TXN-01010472 | DoorDash | $121.61 | $36.48 | $85.13 | 2026-03-14 14:59:47 |
| TXN-01011386 | DoorDash | $128.11 | $38.43 | $89.68 | 2026-03-14 14:34:02 |
| TXN-01012107 | DoorDash | $145.30 | $43.59 | $101.71 | 2026-03-14 14:33:16 |
| TXN-01010375 | DoorDash | $134.88 | $40.46 | $94.42 | 2026-03-14 14:22:40 |
| TXN-01012263 | DoorDash | $107.80 | $32.34 | $75.46 | 2026-03-14 14:18:10 |
| TXN-01010760 | DoorDash | $52.84 | $15.85 | $36.99 | 2026-03-14 13:57:04 |
| TXN-01011137 | DoorDash | $131.83 | $39.55 | $92.28 | 2026-03-14 13:54:09 |
| TXN-01011873 | DoorDash | $152.65 | $45.80 | $106.85 | 2026-03-14 13:53:16 |
| TXN-01010241 | DoorDash | $82.64 | $24.79 | $57.85 | 2026-03-14 13:50:12 |
| TXN-01010157 | DoorDash | $119.20 | $35.76 | $83.44 | 2026-03-14 13:45:59 |
| TXN-01010365 | DoorDash | $89.01 | $26.70 | $62.31 | 2026-03-14 13:44:42 |
| TXN-01011388 | DoorDash | $76.96 | $23.09 | $53.87 | 2026-03-14 13:43:30 |
| TXN-01011237 | DoorDash | $52.19 | $15.66 | $36.53 | 2026-03-14 13:35:33 |
| TXN-01010459 | DoorDash | $110.99 | $33.30 | $77.69 | 2026-03-14 13:28:28 |
| TXN-01009504 | DoorDash | $141.97 | $42.59 | $99.38 | 2026-03-14 13:27:01 |
| TXN-01010355 | DoorDash | $124.04 | $37.21 | $86.83 | 2026-03-14 13:18:09 |
| TXN-01010844 | DoorDash | $144.85 | $43.45 | $101.40 | 2026-03-14 13:03:08 |
| TXN-01011567 | DoorDash | $63.32 | $19.00 | $44.32 | 2026-03-14 12:50:57 |