Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010785 | DoorDash | $113.23 | $33.97 | $79.26 | 2026-03-14 19:44:55 |
| TXN-01009837 | DoorDash | $61.40 | $18.42 | $42.98 | 2026-03-14 19:36:12 |
| TXN-01011985 | DoorDash | $84.51 | $25.35 | $59.16 | 2026-03-14 19:35:52 |
| TXN-01009844 | DoorDash | $69.45 | $20.84 | $48.61 | 2026-03-14 19:31:48 |
| TXN-01010272 | DoorDash | $53.20 | $15.96 | $37.24 | 2026-03-14 19:26:38 |
| TXN-01009532 | DoorDash | $145.30 | $43.59 | $101.71 | 2026-03-14 19:25:31 |
| TXN-01011552 | DoorDash | $108.75 | $32.62 | $76.13 | 2026-03-14 19:07:15 |
| TXN-01009773 | DoorDash | $83.55 | $25.06 | $58.49 | 2026-03-14 18:54:13 |
| TXN-01010100 | DoorDash | $134.88 | $40.46 | $94.42 | 2026-03-14 18:47:58 |
| TXN-01010151 | DoorDash | $135.03 | $40.51 | $94.52 | 2026-03-14 18:42:59 |
| TXN-01009464 | DoorDash | $67.36 | $20.21 | $47.15 | 2026-03-14 18:39:39 |
| TXN-01012048 | DoorDash | $54.84 | $16.45 | $38.39 | 2026-03-14 18:39:12 |
| TXN-01010527 | DoorDash | $89.64 | $26.89 | $62.75 | 2026-03-14 18:38:38 |
| TXN-01009958 | DoorDash | $94.55 | $28.36 | $66.19 | 2026-03-14 18:20:00 |
| TXN-01010707 | DoorDash | $158.13 | $47.44 | $110.69 | 2026-03-14 18:02:03 |
| TXN-01012091 | DoorDash | $147.71 | $44.31 | $103.40 | 2026-03-14 18:01:49 |
| TXN-01009736 | DoorDash | $45.63 | $13.69 | $31.94 | 2026-03-14 17:52:30 |
| TXN-01011185 | DoorDash | $156.50 | $46.95 | $109.55 | 2026-03-14 17:48:57 |
| TXN-01010318 | DoorDash | $73.79 | $22.14 | $51.65 | 2026-03-14 17:45:35 |
| TXN-01011544 | DoorDash | $47.10 | $14.13 | $32.97 | 2026-03-14 17:43:39 |
| TXN-01009686 | DoorDash | $65.41 | $19.62 | $45.79 | 2026-03-14 17:41:47 |
| TXN-01011639 | DoorDash | $157.29 | $47.19 | $110.10 | 2026-03-14 17:40:25 |
| TXN-01010310 | DoorDash | $119.60 | $35.88 | $83.72 | 2026-03-14 17:25:18 |
| TXN-01011973 | DoorDash | $142.61 | $42.78 | $99.83 | 2026-03-14 16:50:05 |
| TXN-01009694 | DoorDash | $117.10 | $35.13 | $81.97 | 2026-03-14 16:35:06 |