Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010753 | DoorDash | $80.38 | $24.11 | $56.27 | 2026-03-15 10:32:03 |
| TXN-01010501 | DoorDash | $131.85 | $39.55 | $92.30 | 2026-03-15 10:27:48 |
| TXN-01010249 | DoorDash | $152.49 | $45.75 | $106.74 | 2026-03-15 09:59:30 |
| TXN-01011009 | DoorDash | $62.77 | $18.83 | $43.94 | 2026-03-15 09:55:06 |
| TXN-01012295 | DoorDash | $103.09 | $30.93 | $72.16 | 2026-03-15 09:46:54 |
| TXN-01011512 | DoorDash | $58.88 | $17.66 | $41.22 | 2026-03-15 09:41:13 |
| TXN-01011421 | DoorDash | $102.05 | $30.61 | $71.44 | 2026-03-15 09:11:05 |
| TXN-01009629 | DoorDash | $72.70 | $21.81 | $50.89 | 2026-03-15 07:07:08 |
| TXN-01010767 | DoorDash | $101.56 | $30.47 | $71.09 | 2026-03-15 07:06:45 |
| TXN-01011614 | DoorDash | $132.12 | $39.64 | $92.48 | 2026-03-14 21:47:39 |
| TXN-01010206 | DoorDash | $156.50 | $46.95 | $109.55 | 2026-03-14 21:36:57 |
| TXN-01010712 | DoorDash | $56.63 | $16.99 | $39.64 | 2026-03-14 21:27:37 |
| TXN-01009723 | DoorDash | $60.31 | $18.09 | $42.22 | 2026-03-14 21:22:18 |
| TXN-01011877 | DoorDash | $159.36 | $47.81 | $111.55 | 2026-03-14 21:19:49 |
| TXN-01012232 | DoorDash | $95.97 | $28.79 | $67.18 | 2026-03-14 20:53:16 |
| TXN-01011965 | DoorDash | $58.62 | $17.59 | $41.03 | 2026-03-14 20:46:21 |
| TXN-01011506 | DoorDash | $147.21 | $44.16 | $103.05 | 2026-03-14 20:38:41 |
| TXN-01009954 | DoorDash | $77.69 | $23.31 | $54.38 | 2026-03-14 20:26:43 |
| TXN-01009798 | DoorDash | $69.72 | $20.92 | $48.80 | 2026-03-14 20:10:32 |
| TXN-01010647 | DoorDash | $88.55 | $26.56 | $61.99 | 2026-03-14 19:53:52 |
| TXN-01009735 | DoorDash | $51.93 | $15.58 | $36.35 | 2026-03-14 19:53:19 |
| TXN-01011930 | DoorDash | $100.25 | $30.07 | $70.18 | 2026-03-14 19:53:12 |
| TXN-01010173 | DoorDash | $110.16 | $33.05 | $77.11 | 2026-03-14 19:52:06 |
| TXN-01012317 | DoorDash | $66.45 | $19.93 | $46.52 | 2026-03-14 19:50:01 |
| TXN-01011208 | DoorDash | $158.13 | $47.44 | $110.69 | 2026-03-14 19:49:06 |