Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009965 | DoorDash | $117.85 | $35.35 | $82.50 | 2026-03-15 17:20:32 |
| TXN-01010505 | DoorDash | $55.77 | $16.73 | $39.04 | 2026-03-15 17:18:41 |
| TXN-01010976 | DoorDash | $60.57 | $18.17 | $42.40 | 2026-03-15 17:00:41 |
| TXN-01010966 | DoorDash | $73.78 | $22.13 | $51.65 | 2026-03-15 16:28:45 |
| TXN-01010432 | DoorDash | $82.63 | $24.79 | $57.84 | 2026-03-15 16:23:02 |
| TXN-01012226 | DoorDash | $147.76 | $44.33 | $103.43 | 2026-03-15 16:19:17 |
| TXN-01010709 | DoorDash | $93.77 | $28.13 | $65.64 | 2026-03-15 15:55:49 |
| TXN-01010598 | DoorDash | $46.66 | $14.00 | $32.66 | 2026-03-15 15:46:07 |
| TXN-01011146 | DoorDash | $90.98 | $27.29 | $63.69 | 2026-03-15 15:34:05 |
| TXN-01010569 | DoorDash | $140.25 | $42.07 | $98.18 | 2026-03-15 15:33:22 |
| TXN-01012221 | DoorDash | $75.26 | $22.58 | $52.68 | 2026-03-15 15:21:57 |
| TXN-01011375 | DoorDash | $155.25 | $46.57 | $108.68 | 2026-03-15 15:02:12 |
| TXN-01011120 | DoorDash | $113.63 | $34.09 | $79.54 | 2026-03-15 14:55:29 |
| TXN-01009758 | DoorDash | $79.50 | $23.85 | $55.65 | 2026-03-15 14:48:11 |
| TXN-01011673 | DoorDash | $136.98 | $41.09 | $95.89 | 2026-03-15 14:29:55 |
| TXN-01012276 | DoorDash | $136.75 | $41.02 | $95.73 | 2026-03-15 14:27:15 |
| TXN-01011539 | DoorDash | $136.09 | $40.83 | $95.26 | 2026-03-15 14:10:35 |
| TXN-01010331 | DoorDash | $143.99 | $43.20 | $100.79 | 2026-03-15 14:08:28 |
| TXN-01011806 | DoorDash | $130.14 | $39.04 | $91.10 | 2026-03-15 13:54:33 |
| TXN-01011316 | DoorDash | $47.16 | $14.15 | $33.01 | 2026-03-15 13:43:21 |
| TXN-01011706 | DoorDash | $98.43 | $29.53 | $68.90 | 2026-03-15 13:38:53 |
| TXN-01010091 | DoorDash | $133.08 | $39.92 | $93.16 | 2026-03-15 13:32:50 |
| TXN-01009432 | DoorDash | $98.62 | $29.59 | $69.03 | 2026-03-15 13:32:31 |
| TXN-01011036 | DoorDash | $118.79 | $35.64 | $83.15 | 2026-03-15 13:28:34 |
| TXN-01011651 | DoorDash | $124.11 | $37.23 | $86.88 | 2026-03-15 13:28:21 |