Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011605 | DoorDash | $61.71 | $18.51 | $43.20 | 2026-03-15 19:14:07 |
| TXN-01009389 | DoorDash | $93.76 | $28.13 | $65.63 | 2026-03-15 19:10:10 |
| TXN-01009744 | DoorDash | $57.27 | $17.18 | $40.09 | 2026-03-15 19:06:04 |
| TXN-01011249 | DoorDash | $108.44 | $32.53 | $75.91 | 2026-03-15 19:04:45 |
| TXN-01011690 | DoorDash | $157.40 | $47.22 | $110.18 | 2026-03-15 18:55:01 |
| TXN-01011613 | DoorDash | $142.03 | $42.61 | $99.42 | 2026-03-15 18:40:46 |
| TXN-01011956 | DoorDash | $70.72 | $21.22 | $49.50 | 2026-03-15 18:38:20 |
| TXN-01009496 | DoorDash | $100.25 | $30.07 | $70.18 | 2026-03-15 18:34:58 |
| TXN-01009473 | DoorDash | $148.39 | $44.52 | $103.87 | 2026-03-15 18:34:40 |
| TXN-01011092 | DoorDash | $142.56 | $42.77 | $99.79 | 2026-03-15 18:26:33 |
| TXN-01011526 | DoorDash | $154.40 | $46.32 | $108.08 | 2026-03-15 18:24:31 |
| TXN-01009575 | DoorDash | $108.84 | $32.65 | $76.19 | 2026-03-15 18:16:42 |
| TXN-01009976 | DoorDash | $44.19 | $13.26 | $30.93 | 2026-03-15 18:11:17 |
| TXN-01009841 | DoorDash | $46.48 | $13.94 | $32.54 | 2026-03-15 18:01:22 |
| TXN-01010350 | DoorDash | $65.97 | $19.79 | $46.18 | 2026-03-15 17:59:20 |
| TXN-01011153 | DoorDash | $113.74 | $34.12 | $79.62 | 2026-03-15 17:58:09 |
| TXN-01010729 | DoorDash | $65.54 | $19.66 | $45.88 | 2026-03-15 17:57:47 |
| TXN-01010968 | DoorDash | $104.57 | $31.37 | $73.20 | 2026-03-15 17:51:12 |
| TXN-01009718 | DoorDash | $131.51 | $39.45 | $92.06 | 2026-03-15 17:46:31 |
| TXN-01010967 | DoorDash | $150.72 | $45.22 | $105.50 | 2026-03-15 17:42:34 |
| TXN-01011643 | DoorDash | $122.68 | $36.80 | $85.88 | 2026-03-15 17:36:30 |
| TXN-01010942 | DoorDash | $122.88 | $36.86 | $86.02 | 2026-03-15 17:33:31 |
| TXN-01011361 | DoorDash | $137.71 | $41.31 | $96.40 | 2026-03-15 17:33:18 |
| TXN-01009859 | DoorDash | $61.30 | $18.39 | $42.91 | 2026-03-15 17:32:18 |
| TXN-01009353 | DoorDash | $116.33 | $34.90 | $81.43 | 2026-03-15 17:23:09 |