Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009535 | DoorDash | $103.57 | $31.07 | $72.50 | 2026-03-16 09:00:03 |
| TXN-01012211 | DoorDash | $121.77 | $36.53 | $85.24 | 2026-03-16 08:49:19 |
| TXN-01010017 | DoorDash | $106.99 | $32.10 | $74.89 | 2026-03-16 08:13:18 |
| TXN-01009570 | DoorDash | $60.29 | $18.09 | $42.20 | 2026-03-16 08:08:51 |
| TXN-01010623 | DoorDash | $99.79 | $29.94 | $69.85 | 2026-03-16 07:50:11 |
| TXN-01010354 | DoorDash | $132.04 | $39.61 | $92.43 | 2026-03-16 07:10:27 |
| TXN-01010902 | DoorDash | $134.15 | $40.24 | $93.91 | 2026-03-15 22:48:02 |
| TXN-01010845 | DoorDash | $134.09 | $40.23 | $93.86 | 2026-03-15 22:24:32 |
| TXN-01011502 | DoorDash | $66.05 | $19.81 | $46.24 | 2026-03-15 21:33:28 |
| TXN-01009946 | DoorDash | $155.74 | $46.72 | $109.02 | 2026-03-15 21:30:58 |
| TXN-01010204 | DoorDash | $132.03 | $39.61 | $92.42 | 2026-03-15 21:14:19 |
| TXN-01009345 | DoorDash | $124.23 | $37.27 | $86.96 | 2026-03-15 20:34:15 |
| TXN-01010101 | DoorDash | $52.78 | $15.83 | $36.95 | 2026-03-15 20:20:39 |
| TXN-01012092 | DoorDash | $104.92 | $31.48 | $73.44 | 2026-03-15 20:13:13 |
| TXN-01012060 | DoorDash | $114.70 | $34.41 | $80.29 | 2026-03-15 19:53:55 |
| TXN-01011348 | DoorDash | $152.86 | $45.86 | $107.00 | 2026-03-15 19:53:36 |
| TXN-01010694 | DoorDash | $91.18 | $27.35 | $63.83 | 2026-03-15 19:44:17 |
| TXN-01009565 | DoorDash | $86.72 | $26.02 | $60.70 | 2026-03-15 19:34:39 |
| TXN-01009646 | DoorDash | $61.21 | $18.36 | $42.85 | 2026-03-15 19:34:00 |
| TXN-01011469 | DoorDash | $77.48 | $23.24 | $54.24 | 2026-03-15 19:32:52 |
| TXN-01011574 | DoorDash | $71.67 | $21.50 | $50.17 | 2026-03-15 19:27:53 |
| TXN-01009820 | DoorDash | $88.65 | $26.60 | $62.05 | 2026-03-15 19:27:11 |
| TXN-01011243 | DoorDash | $90.05 | $27.01 | $63.04 | 2026-03-15 19:26:32 |
| TXN-01010759 | DoorDash | $115.53 | $34.66 | $80.87 | 2026-03-15 19:20:01 |
| TXN-01011564 | DoorDash | $45.87 | $13.76 | $32.11 | 2026-03-15 19:20:01 |