Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009656 | DoorDash | $111.04 | $33.31 | $77.73 | 2026-03-16 13:12:12 |
| TXN-01011463 | DoorDash | $58.82 | $17.65 | $41.17 | 2026-03-16 13:11:22 |
| TXN-01011978 | DoorDash | $123.31 | $36.99 | $86.32 | 2026-03-16 13:10:19 |
| TXN-01011494 | DoorDash | $135.42 | $40.63 | $94.79 | 2026-03-16 13:01:24 |
| TXN-01011607 | DoorDash | $112.71 | $33.81 | $78.90 | 2026-03-16 12:53:48 |
| TXN-01011181 | DoorDash | $66.69 | $20.01 | $46.68 | 2026-03-16 12:50:11 |
| TXN-01012075 | DoorDash | $60.89 | $18.27 | $42.62 | 2026-03-16 12:47:27 |
| TXN-01012131 | DoorDash | $113.09 | $33.93 | $79.16 | 2026-03-16 12:37:18 |
| TXN-01012167 | DoorDash | $57.57 | $17.27 | $40.30 | 2026-03-16 12:33:25 |
| TXN-01010075 | DoorDash | $70.39 | $21.12 | $49.27 | 2026-03-16 12:29:54 |
| TXN-01010546 | DoorDash | $45.07 | $13.52 | $31.55 | 2026-03-16 12:28:38 |
| TXN-01009452 | DoorDash | $47.42 | $14.23 | $33.19 | 2026-03-16 12:23:51 |
| TXN-01010819 | DoorDash | $98.50 | $29.55 | $68.95 | 2026-03-16 12:18:23 |
| TXN-01009978 | DoorDash | $156.93 | $47.08 | $109.85 | 2026-03-16 12:14:44 |
| TXN-01011399 | DoorDash | $146.53 | $43.96 | $102.57 | 2026-03-16 12:12:02 |
| TXN-01012300 | DoorDash | $85.12 | $25.54 | $59.58 | 2026-03-16 12:06:47 |
| TXN-01012031 | DoorDash | $45.99 | $13.80 | $32.19 | 2026-03-16 12:04:52 |
| TXN-01011533 | DoorDash | $73.86 | $22.16 | $51.70 | 2026-03-16 12:03:28 |
| TXN-01010455 | DoorDash | $85.56 | $25.67 | $59.89 | 2026-03-16 11:41:01 |
| TXN-01012282 | DoorDash | $134.52 | $40.36 | $94.16 | 2026-03-16 11:37:18 |
| TXN-01010676 | DoorDash | $87.77 | $26.33 | $61.44 | 2026-03-16 11:36:42 |
| TXN-01009589 | DoorDash | $44.38 | $13.31 | $31.07 | 2026-03-16 10:23:10 |
| TXN-01012036 | DoorDash | $50.25 | $15.07 | $35.18 | 2026-03-16 10:04:03 |
| TXN-01009436 | DoorDash | $124.76 | $37.43 | $87.33 | 2026-03-16 09:52:39 |
| TXN-01009750 | DoorDash | $136.78 | $41.03 | $95.75 | 2026-03-16 09:32:39 |