Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010973 | DoorDash | $86.88 | $26.06 | $60.82 | 2026-03-16 17:03:35 |
| TXN-01010228 | DoorDash | $69.44 | $20.83 | $48.61 | 2026-03-16 16:28:23 |
| TXN-01009843 | DoorDash | $95.17 | $28.55 | $66.62 | 2026-03-16 16:14:59 |
| TXN-01009698 | DoorDash | $77.89 | $23.37 | $54.52 | 2026-03-16 15:57:24 |
| TXN-01009786 | DoorDash | $119.14 | $35.74 | $83.40 | 2026-03-16 15:48:28 |
| TXN-01011135 | DoorDash | $147.85 | $44.35 | $103.50 | 2026-03-16 15:21:37 |
| TXN-01009395 | DoorDash | $44.00 | $13.20 | $30.80 | 2026-03-16 15:10:35 |
| TXN-01010875 | DoorDash | $81.85 | $24.55 | $57.30 | 2026-03-16 15:05:51 |
| TXN-01012189 | DoorDash | $74.86 | $22.46 | $52.40 | 2026-03-16 15:05:22 |
| TXN-01011933 | DoorDash | $44.86 | $13.46 | $31.40 | 2026-03-16 14:58:23 |
| TXN-01011670 | DoorDash | $132.56 | $39.77 | $92.79 | 2026-03-16 14:55:43 |
| TXN-01009770 | DoorDash | $111.20 | $33.36 | $77.84 | 2026-03-16 14:44:03 |
| TXN-01012322 | DoorDash | $101.07 | $30.32 | $70.75 | 2026-03-16 14:35:56 |
| TXN-01010886 | DoorDash | $149.93 | $44.98 | $104.95 | 2026-03-16 14:32:29 |
| TXN-01009944 | DoorDash | $80.95 | $24.29 | $56.66 | 2026-03-16 14:23:32 |
| TXN-01010727 | DoorDash | $148.58 | $44.57 | $104.01 | 2026-03-16 14:22:37 |
| TXN-01010856 | DoorDash | $131.30 | $39.39 | $91.91 | 2026-03-16 14:14:44 |
| TXN-01010496 | DoorDash | $150.30 | $45.09 | $105.21 | 2026-03-16 14:14:33 |
| TXN-01010175 | DoorDash | $98.24 | $29.47 | $68.77 | 2026-03-16 14:10:04 |
| TXN-01011895 | DoorDash | $132.28 | $39.68 | $92.60 | 2026-03-16 13:45:11 |
| TXN-01010215 | DoorDash | $112.62 | $33.79 | $78.83 | 2026-03-16 13:37:31 |
| TXN-01011820 | DoorDash | $62.43 | $18.73 | $43.70 | 2026-03-16 13:33:19 |
| TXN-01011990 | DoorDash | $117.70 | $35.31 | $82.39 | 2026-03-16 13:30:23 |
| TXN-01009794 | DoorDash | $101.81 | $30.54 | $71.27 | 2026-03-16 13:17:04 |
| TXN-01011606 | DoorDash | $80.25 | $24.07 | $56.18 | 2026-03-16 13:14:48 |