Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016302 | Toast | $76.17 | $1.98 | $74.19 | 2026-03-17 19:11:43 |
| TXN-01017286 | Toast | $139.18 | $3.62 | $135.56 | 2026-03-17 18:56:54 |
| TXN-01015923 | Toast | $94.17 | $2.45 | $91.72 | 2026-03-17 18:42:54 |
| TXN-01016636 | Toast | $143.76 | $3.74 | $140.02 | 2026-03-17 18:42:40 |
| TXN-01017516 | Toast | $61.89 | $1.61 | $60.28 | 2026-03-17 18:41:35 |
| TXN-01016682 | Toast | $77.34 | $2.01 | $75.33 | 2026-03-17 18:21:02 |
| TXN-01017636 | Toast | $79.41 | $2.06 | $77.35 | 2026-03-17 18:14:57 |
| TXN-01016410 | Toast | $66.05 | $1.72 | $64.33 | 2026-03-17 18:12:15 |
| TXN-01017194 | Toast | $64.21 | $1.67 | $62.54 | 2026-03-17 18:10:40 |
| TXN-01016095 | Toast | $115.20 | $3.00 | $112.20 | 2026-03-17 18:08:07 |
| TXN-01016090 | Toast | $47.93 | $1.25 | $46.68 | 2026-03-17 18:06:25 |
| TXN-01017272 | Toast | $124.44 | $3.24 | $121.20 | 2026-03-17 17:43:01 |
| TXN-01017412 | Toast | $144.00 | $3.74 | $140.26 | 2026-03-17 17:27:01 |
| TXN-01017175 | Toast | $68.16 | $1.77 | $66.39 | 2026-03-17 17:20:39 |
| TXN-01017618 | Toast | $57.55 | $1.50 | $56.05 | 2026-03-17 17:07:36 |
| TXN-01016318 | Toast | $45.28 | $1.18 | $44.10 | 2026-03-17 17:02:42 |
| TXN-01016181 | Toast | $141.90 | $3.69 | $138.21 | 2026-03-17 16:57:08 |
| TXN-01016724 | Toast | $59.50 | $1.55 | $57.95 | 2026-03-17 16:12:36 |
| TXN-01017418 | Toast | $131.35 | $3.42 | $127.93 | 2026-03-17 15:57:37 |
| TXN-01016075 | Toast | $66.35 | $1.73 | $64.62 | 2026-03-17 15:26:42 |
| TXN-01016874 | Toast | $54.89 | $1.43 | $53.46 | 2026-03-17 14:48:23 |
| TXN-01016200 | Toast | $88.22 | $2.29 | $85.93 | 2026-03-17 14:45:10 |
| TXN-01016448 | Toast | $41.96 | $1.09 | $40.87 | 2026-03-17 14:34:36 |
| TXN-01016041 | Toast | $113.03 | $2.94 | $110.09 | 2026-03-17 14:28:16 |
| TXN-01016903 | Toast | $137.11 | $3.56 | $133.55 | 2026-03-17 14:13:37 |