Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017342 | Toast | $111.15 | $2.89 | $108.26 | 2026-03-09 18:49:45 |
| TXN-01009906 | DoorDash | $134.00 | $40.20 | $93.80 | 2026-03-09 18:49:43 |
| TXN-01012409 | UberEats | $101.50 | $30.45 | $71.05 | 2026-03-09 18:49:22 |
| TXN-01009767 | DoorDash | $118.86 | $35.66 | $83.20 | 2026-03-09 18:48:55 |
| TXN-01016747 | Toast | $73.68 | $1.92 | $71.76 | 2026-03-09 18:40:57 |
| TXN-01018735 | Square | $79.92 | $2.32 | $77.60 | 2026-03-09 18:40:52 |
| TXN-01009595 | DoorDash | $95.98 | $28.79 | $67.19 | 2026-03-09 18:39:43 |
| TXN-01012400 | UberEats | $58.39 | $17.52 | $40.87 | 2026-03-09 18:36:29 |
| TXN-01012839 | UberEats | $54.99 | $16.50 | $38.49 | 2026-03-09 18:34:51 |
| TXN-01009707 | DoorDash | $126.92 | $38.08 | $88.84 | 2026-03-09 18:33:32 |
| TXN-01019427 | Clover | $111.62 | $2.68 | $108.94 | 2026-03-09 18:33:06 |
| TXN-01017837 | Square | $131.00 | $3.80 | $127.20 | 2026-03-09 18:30:33 |
| TXN-01011033 | DoorDash | $74.41 | $22.32 | $52.09 | 2026-03-09 18:29:44 |
| TXN-01013139 | UberEats | $135.20 | $40.56 | $94.64 | 2026-03-09 18:28:55 |
| TXN-01017442 | Toast | $75.47 | $1.96 | $73.51 | 2026-03-09 18:27:23 |
| TXN-01018609 | Square | $57.92 | $1.68 | $56.24 | 2026-03-09 18:22:20 |
| TXN-01015020 | GrubHub | $97.77 | $29.33 | $68.44 | 2026-03-09 18:21:14 |
| TXN-01013428 | UberEats | $141.36 | $42.41 | $98.95 | 2026-03-09 18:20:55 |
| TXN-01011766 | DoorDash | $119.64 | $35.89 | $83.75 | 2026-03-09 18:18:43 |
| TXN-01010254 | DoorDash | $145.54 | $43.66 | $101.88 | 2026-03-09 18:18:17 |
| TXN-01009933 | DoorDash | $43.96 | $13.19 | $30.77 | 2026-03-09 18:17:02 |
| TXN-01018476 | Square | $47.55 | $1.38 | $46.17 | 2026-03-09 18:16:55 |
| TXN-01012115 | DoorDash | $115.59 | $34.68 | $80.91 | 2026-03-09 18:15:52 |
| TXN-01013351 | UberEats | $88.62 | $26.59 | $62.03 | 2026-03-09 18:15:09 |
| TXN-01016105 | Toast | $101.17 | $2.63 | $98.54 | 2026-03-09 18:13:20 |