Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018097 | Square | $82.93 | $2.40 | $80.53 | 2026-03-09 19:35:31 |
| TXN-01012760 | UberEats | $115.19 | $34.56 | $80.63 | 2026-03-09 19:34:03 |
| TXN-01013996 | UberEats | $98.54 | $29.56 | $68.98 | 2026-03-09 19:31:40 |
| TXN-01009967 | DoorDash | $82.55 | $24.76 | $57.79 | 2026-03-09 19:24:51 |
| TXN-01011439 | DoorDash | $62.15 | $18.64 | $43.51 | 2026-03-09 19:24:31 |
| TXN-01015042 | GrubHub | $75.97 | $22.79 | $53.18 | 2026-03-09 19:24:17 |
| TXN-01014729 | GrubHub | $145.50 | $43.65 | $101.85 | 2026-03-09 19:23:55 |
| TXN-01017669 | Toast | $119.64 | $3.11 | $116.53 | 2026-03-09 19:22:26 |
| TXN-01015432 | GrubHub | $155.45 | $46.63 | $108.82 | 2026-03-09 19:20:20 |
| TXN-01009947 | DoorDash | $51.45 | $15.44 | $36.01 | 2026-03-09 19:20:12 |
| TXN-01011000 | DoorDash | $149.60 | $44.88 | $104.72 | 2026-03-09 19:12:18 |
| TXN-01017107 | Toast | $82.83 | $2.15 | $80.68 | 2026-03-09 19:12:17 |
| TXN-01011357 | DoorDash | $142.64 | $42.79 | $99.85 | 2026-03-09 19:11:33 |
| TXN-01018885 | Square | $98.91 | $2.87 | $96.04 | 2026-03-09 19:10:21 |
| TXN-01013951 | UberEats | $104.43 | $31.33 | $73.10 | 2026-03-09 19:09:59 |
| TXN-01016866 | Toast | $98.14 | $2.55 | $95.59 | 2026-03-09 19:09:01 |
| TXN-01018612 | Square | $135.11 | $3.92 | $131.19 | 2026-03-09 18:59:11 |
| TXN-01012014 | DoorDash | $78.25 | $23.47 | $54.78 | 2026-03-09 18:57:57 |
| TXN-01010494 | DoorDash | $153.98 | $46.19 | $107.79 | 2026-03-09 18:57:56 |
| TXN-01011531 | DoorDash | $81.17 | $24.35 | $56.82 | 2026-03-09 18:57:39 |
| TXN-01010648 | DoorDash | $55.46 | $16.64 | $38.82 | 2026-03-09 18:57:14 |
| TXN-01009762 | DoorDash | $110.10 | $33.03 | $77.07 | 2026-03-09 18:52:33 |
| TXN-01015767 | Toast | $136.46 | $3.55 | $132.91 | 2026-03-09 18:51:22 |
| TXN-01011727 | DoorDash | $91.02 | $27.31 | $63.71 | 2026-03-09 18:50:58 |
| TXN-01011532 | DoorDash | $76.74 | $23.02 | $53.72 | 2026-03-09 18:50:18 |