Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010383 | DoorDash | $71.88 | $21.56 | $50.32 | 2026-03-09 20:35:43 |
| TXN-01012422 | UberEats | $71.48 | $21.44 | $50.04 | 2026-03-09 20:31:07 |
| TXN-01017060 | Toast | $44.25 | $1.15 | $43.10 | 2026-03-09 20:28:30 |
| TXN-01010071 | DoorDash | $110.07 | $33.02 | $77.05 | 2026-03-09 20:27:40 |
| TXN-01010306 | DoorDash | $115.84 | $34.75 | $81.09 | 2026-03-09 20:24:19 |
| TXN-01017104 | Toast | $74.52 | $1.94 | $72.58 | 2026-03-09 20:22:34 |
| TXN-01009797 | DoorDash | $132.38 | $39.71 | $92.67 | 2026-03-09 20:22:25 |
| TXN-01016025 | Toast | $85.12 | $2.21 | $82.91 | 2026-03-09 20:20:42 |
| TXN-01017155 | Toast | $67.11 | $1.74 | $65.37 | 2026-03-09 20:19:10 |
| TXN-01017786 | Square | $48.22 | $1.40 | $46.82 | 2026-03-09 20:18:51 |
| TXN-01010309 | DoorDash | $139.16 | $41.75 | $97.41 | 2026-03-09 20:14:50 |
| TXN-01012481 | UberEats | $101.05 | $30.31 | $70.74 | 2026-03-09 20:13:05 |
| TXN-01012932 | UberEats | $69.97 | $20.99 | $48.98 | 2026-03-09 20:06:11 |
| TXN-01015083 | GrubHub | $101.41 | $30.42 | $70.99 | 2026-03-09 20:05:11 |
| TXN-01016445 | Toast | $53.54 | $1.39 | $52.15 | 2026-03-09 19:58:23 |
| TXN-01015176 | GrubHub | $144.17 | $43.25 | $100.92 | 2026-03-09 19:57:08 |
| TXN-01019837 | Clover | $55.42 | $1.33 | $54.09 | 2026-03-09 19:53:00 |
| TXN-01018210 | Square | $59.84 | $1.74 | $58.10 | 2026-03-09 19:52:40 |
| TXN-01010317 | DoorDash | $121.42 | $36.43 | $84.99 | 2026-03-09 19:46:02 |
| TXN-01009949 | DoorDash | $126.38 | $37.91 | $88.47 | 2026-03-09 19:44:51 |
| TXN-01012717 | UberEats | $106.26 | $31.88 | $74.38 | 2026-03-09 19:44:19 |
| TXN-01014548 | UberEats | $129.57 | $38.87 | $90.70 | 2026-03-09 19:41:29 |
| TXN-01017271 | Toast | $82.40 | $2.14 | $80.26 | 2026-03-09 19:38:31 |
| TXN-01012199 | DoorDash | $127.74 | $38.32 | $89.42 | 2026-03-09 19:37:09 |
| TXN-01011635 | DoorDash | $138.95 | $41.68 | $97.27 | 2026-03-09 19:35:55 |