Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009508 | DoorDash | $70.32 | $21.10 | $49.22 | 2026-03-09 22:21:51 |
| TXN-01014475 | UberEats | $52.84 | $15.85 | $36.99 | 2026-03-09 21:56:38 |
| TXN-01017452 | Toast | $137.47 | $3.57 | $133.90 | 2026-03-09 21:56:18 |
| TXN-01016277 | Toast | $67.30 | $1.75 | $65.55 | 2026-03-09 21:54:13 |
| TXN-01016394 | Toast | $76.85 | $2.00 | $74.85 | 2026-03-09 21:52:29 |
| TXN-01011117 | DoorDash | $110.72 | $33.22 | $77.50 | 2026-03-09 21:51:41 |
| TXN-01016013 | Toast | $111.72 | $2.90 | $108.82 | 2026-03-09 21:49:45 |
| TXN-01016036 | Toast | $61.24 | $1.59 | $59.65 | 2026-03-09 21:47:19 |
| TXN-01017189 | Toast | $90.04 | $2.34 | $87.70 | 2026-03-09 21:40:54 |
| TXN-01012347 | UberEats | $47.58 | $14.27 | $33.31 | 2026-03-09 21:32:52 |
| TXN-01012482 | UberEats | $135.19 | $40.56 | $94.63 | 2026-03-09 21:29:10 |
| TXN-01017490 | Toast | $44.59 | $1.16 | $43.43 | 2026-03-09 21:26:55 |
| TXN-01014188 | UberEats | $104.00 | $31.20 | $72.80 | 2026-03-09 21:24:13 |
| TXN-01019836 | Clover | $52.64 | $1.26 | $51.38 | 2026-03-09 21:21:01 |
| TXN-01019251 | Clover | $71.47 | $1.72 | $69.75 | 2026-03-09 21:18:49 |
| TXN-01019019 | Square | $58.87 | $1.71 | $57.16 | 2026-03-09 20:59:02 |
| TXN-01013226 | UberEats | $141.77 | $42.53 | $99.24 | 2026-03-09 20:57:43 |
| TXN-01017955 | Square | $124.84 | $3.62 | $121.22 | 2026-03-09 20:56:03 |
| TXN-01015157 | GrubHub | $98.52 | $29.56 | $68.96 | 2026-03-09 20:54:55 |
| TXN-01011074 | DoorDash | $147.63 | $44.29 | $103.34 | 2026-03-09 20:50:26 |
| TXN-01011929 | DoorDash | $108.61 | $32.58 | $76.03 | 2026-03-09 20:45:23 |
| TXN-01014113 | UberEats | $100.14 | $30.04 | $70.10 | 2026-03-09 20:40:37 |
| TXN-01013865 | UberEats | $152.74 | $45.82 | $106.92 | 2026-03-09 20:38:20 |
| TXN-01016475 | Toast | $39.27 | $1.02 | $38.25 | 2026-03-09 20:37:42 |
| TXN-01012116 | DoorDash | $108.43 | $32.53 | $75.90 | 2026-03-09 20:37:03 |