Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010068 | DoorDash | $72.27 | $21.68 | $50.59 | 2026-03-10 09:13:11 |
| TXN-01012266 | DoorDash | $138.12 | $41.44 | $96.68 | 2026-03-10 09:10:21 |
| TXN-01012732 | UberEats | $102.55 | $30.76 | $71.79 | 2026-03-10 09:09:58 |
| TXN-01016027 | Toast | $68.35 | $1.78 | $66.57 | 2026-03-10 09:08:39 |
| TXN-01015135 | GrubHub | $106.93 | $32.08 | $74.85 | 2026-03-10 09:05:44 |
| TXN-01013768 | UberEats | $48.99 | $14.70 | $34.29 | 2026-03-10 08:52:48 |
| TXN-01011703 | DoorDash | $96.00 | $28.80 | $67.20 | 2026-03-10 08:48:00 |
| TXN-01014422 | UberEats | $125.93 | $37.78 | $88.15 | 2026-03-10 08:35:53 |
| TXN-01013219 | UberEats | $143.74 | $43.12 | $100.62 | 2026-03-10 08:23:49 |
| TXN-01016387 | Toast | $83.85 | $2.18 | $81.67 | 2026-03-10 08:04:02 |
| TXN-01010131 | DoorDash | $67.65 | $20.30 | $47.35 | 2026-03-10 07:45:41 |
| TXN-01011028 | DoorDash | $103.42 | $31.03 | $72.39 | 2026-03-10 07:41:23 |
| TXN-01018646 | Square | $128.61 | $3.73 | $124.88 | 2026-03-10 07:11:36 |
| TXN-01013611 | UberEats | $67.43 | $20.23 | $47.20 | 2026-03-09 23:49:09 |
| TXN-01018799 | Square | $95.28 | $2.76 | $92.52 | 2026-03-09 23:24:48 |
| TXN-01011196 | DoorDash | $127.13 | $38.14 | $88.99 | 2026-03-09 23:19:50 |
| TXN-01017811 | Square | $59.96 | $1.74 | $58.22 | 2026-03-09 23:14:34 |
| TXN-01018067 | Square | $143.04 | $4.15 | $138.89 | 2026-03-09 23:12:25 |
| TXN-01018380 | Square | $83.46 | $2.42 | $81.04 | 2026-03-09 23:03:21 |
| TXN-01015800 | Toast | $107.07 | $2.78 | $104.29 | 2026-03-09 22:58:08 |
| TXN-01009336 | DoorDash | $53.77 | $16.13 | $37.64 | 2026-03-09 22:55:32 |
| TXN-01013536 | UberEats | $79.65 | $23.89 | $55.76 | 2026-03-09 22:48:10 |
| TXN-01010549 | DoorDash | $60.31 | $18.09 | $42.22 | 2026-03-09 22:42:21 |
| TXN-01017698 | Square | $44.06 | $1.28 | $42.78 | 2026-03-09 22:39:42 |
| TXN-01011785 | DoorDash | $158.42 | $47.53 | $110.89 | 2026-03-09 22:35:00 |