Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014472 | UberEats | $136.31 | $40.89 | $95.42 | 2026-03-10 11:09:08 |
| TXN-01017132 | Toast | $82.41 | $2.14 | $80.27 | 2026-03-10 11:05:44 |
| TXN-01013074 | UberEats | $79.68 | $23.90 | $55.78 | 2026-03-10 11:05:22 |
| TXN-01012957 | UberEats | $153.19 | $45.96 | $107.23 | 2026-03-10 11:02:07 |
| TXN-01017805 | Square | $90.10 | $2.61 | $87.49 | 2026-03-10 11:02:00 |
| TXN-01014103 | UberEats | $149.74 | $44.92 | $104.82 | 2026-03-10 10:52:57 |
| TXN-01012430 | UberEats | $96.91 | $29.07 | $67.84 | 2026-03-10 10:52:54 |
| TXN-01017855 | Square | $79.60 | $2.31 | $77.29 | 2026-03-10 10:47:29 |
| TXN-01012364 | UberEats | $50.69 | $15.21 | $35.48 | 2026-03-10 10:45:13 |
| TXN-01010023 | DoorDash | $71.02 | $21.31 | $49.71 | 2026-03-10 10:44:26 |
| TXN-01010639 | DoorDash | $82.08 | $24.62 | $57.46 | 2026-03-10 10:32:07 |
| TXN-01010972 | DoorDash | $147.16 | $44.15 | $103.01 | 2026-03-10 10:23:25 |
| TXN-01013643 | UberEats | $80.54 | $24.16 | $56.38 | 2026-03-10 10:21:41 |
| TXN-01011138 | DoorDash | $127.87 | $38.36 | $89.51 | 2026-03-10 10:20:24 |
| TXN-01015370 | GrubHub | $141.35 | $42.40 | $98.95 | 2026-03-10 10:19:37 |
| TXN-01017228 | Toast | $115.97 | $3.02 | $112.95 | 2026-03-10 10:14:28 |
| TXN-01013322 | UberEats | $99.43 | $29.83 | $69.60 | 2026-03-10 10:09:16 |
| TXN-01014411 | UberEats | $149.99 | $45.00 | $104.99 | 2026-03-10 10:08:39 |
| TXN-01011282 | DoorDash | $81.39 | $24.42 | $56.97 | 2026-03-10 09:53:53 |
| TXN-01017003 | Toast | $48.18 | $1.25 | $46.93 | 2026-03-10 09:51:40 |
| TXN-01017474 | Toast | $130.85 | $3.40 | $127.45 | 2026-03-10 09:37:05 |
| TXN-01015272 | GrubHub | $60.98 | $18.29 | $42.69 | 2026-03-10 09:25:22 |
| TXN-01011228 | DoorDash | $74.15 | $22.25 | $51.90 | 2026-03-10 09:24:42 |
| TXN-01012914 | UberEats | $151.92 | $45.58 | $106.34 | 2026-03-10 09:19:54 |
| TXN-01014191 | UberEats | $149.95 | $44.98 | $104.97 | 2026-03-10 09:19:39 |