Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012404 | UberEats | $79.10 | $23.73 | $55.37 | 2026-03-10 12:00:54 |
| TXN-01015096 | GrubHub | $108.66 | $32.60 | $76.06 | 2026-03-10 12:00:44 |
| TXN-01009822 | DoorDash | $80.54 | $24.16 | $56.38 | 2026-03-10 12:00:34 |
| TXN-01012394 | UberEats | $76.20 | $22.86 | $53.34 | 2026-03-10 12:00:07 |
| TXN-01017218 | Toast | $142.68 | $3.71 | $138.97 | 2026-03-10 11:58:24 |
| TXN-01016084 | Toast | $42.50 | $1.10 | $41.40 | 2026-03-10 11:58:02 |
| TXN-01015173 | GrubHub | $71.28 | $21.38 | $49.90 | 2026-03-10 11:53:39 |
| TXN-01018214 | Square | $134.70 | $3.91 | $130.79 | 2026-03-10 11:50:48 |
| TXN-01016843 | Toast | $91.88 | $2.39 | $89.49 | 2026-03-10 11:42:58 |
| TXN-01012935 | UberEats | $139.28 | $41.78 | $97.50 | 2026-03-10 11:42:33 |
| TXN-01019217 | Clover | $91.90 | $2.21 | $89.69 | 2026-03-10 11:41:32 |
| TXN-01010103 | DoorDash | $59.34 | $17.80 | $41.54 | 2026-03-10 11:35:21 |
| TXN-01017989 | Square | $112.39 | $3.26 | $109.13 | 2026-03-10 11:35:18 |
| TXN-01013077 | UberEats | $62.28 | $18.68 | $43.60 | 2026-03-10 11:34:29 |
| TXN-01019065 | Square | $57.53 | $1.67 | $55.86 | 2026-03-10 11:34:06 |
| TXN-01009472 | DoorDash | $127.56 | $38.27 | $89.29 | 2026-03-10 11:25:19 |
| TXN-01014658 | UberEats | $75.44 | $22.63 | $52.81 | 2026-03-10 11:22:05 |
| TXN-01014626 | UberEats | $152.85 | $45.85 | $107.00 | 2026-03-10 11:20:40 |
| TXN-01011390 | DoorDash | $91.65 | $27.50 | $64.15 | 2026-03-10 11:18:29 |
| TXN-01015823 | Toast | $131.93 | $3.43 | $128.50 | 2026-03-10 11:18:01 |
| TXN-01018479 | Square | $70.01 | $2.03 | $67.98 | 2026-03-10 11:16:46 |
| TXN-01015396 | GrubHub | $65.69 | $19.71 | $45.98 | 2026-03-10 11:14:09 |
| TXN-01017435 | Toast | $67.07 | $1.74 | $65.33 | 2026-03-10 11:11:53 |
| TXN-01017633 | Toast | $89.24 | $2.32 | $86.92 | 2026-03-10 11:11:45 |
| TXN-01017011 | Toast | $44.38 | $1.15 | $43.23 | 2026-03-10 11:10:57 |