Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012268 | DoorDash | $142.80 | $42.84 | $99.96 | 2026-03-10 12:37:42 |
| TXN-01013905 | UberEats | $158.79 | $47.64 | $111.15 | 2026-03-10 12:35:57 |
| TXN-01012238 | DoorDash | $98.56 | $29.57 | $68.99 | 2026-03-10 12:33:46 |
| TXN-01017429 | Toast | $99.19 | $2.58 | $96.61 | 2026-03-10 12:33:28 |
| TXN-01012176 | DoorDash | $137.43 | $41.23 | $96.20 | 2026-03-10 12:33:09 |
| TXN-01017868 | Square | $143.17 | $4.15 | $139.02 | 2026-03-10 12:31:19 |
| TXN-01018285 | Square | $111.34 | $3.23 | $108.11 | 2026-03-10 12:29:42 |
| TXN-01012396 | UberEats | $79.30 | $23.79 | $55.51 | 2026-03-10 12:29:41 |
| TXN-01011271 | DoorDash | $119.24 | $35.77 | $83.47 | 2026-03-10 12:28:02 |
| TXN-01018172 | Square | $52.29 | $1.52 | $50.77 | 2026-03-10 12:26:43 |
| TXN-01014865 | GrubHub | $142.92 | $42.88 | $100.04 | 2026-03-10 12:26:16 |
| TXN-01016663 | Toast | $68.57 | $1.78 | $66.79 | 2026-03-10 12:24:46 |
| TXN-01017142 | Toast | $136.57 | $3.55 | $133.02 | 2026-03-10 12:23:01 |
| TXN-01012395 | UberEats | $56.80 | $17.04 | $39.76 | 2026-03-10 12:19:53 |
| TXN-01011040 | DoorDash | $55.37 | $16.61 | $38.76 | 2026-03-10 12:19:40 |
| TXN-01018546 | Square | $138.80 | $4.03 | $134.77 | 2026-03-10 12:19:31 |
| TXN-01010301 | DoorDash | $155.93 | $46.78 | $109.15 | 2026-03-10 12:18:01 |
| TXN-01013093 | UberEats | $143.42 | $43.03 | $100.39 | 2026-03-10 12:17:54 |
| TXN-01016517 | Toast | $134.68 | $3.50 | $131.18 | 2026-03-10 12:17:12 |
| TXN-01009494 | DoorDash | $51.51 | $15.45 | $36.06 | 2026-03-10 12:17:08 |
| TXN-01014462 | UberEats | $54.58 | $16.37 | $38.21 | 2026-03-10 12:08:29 |
| TXN-01010558 | DoorDash | $111.21 | $33.36 | $77.85 | 2026-03-10 12:06:06 |
| TXN-01013216 | UberEats | $146.14 | $43.84 | $102.30 | 2026-03-10 12:05:10 |
| TXN-01011441 | DoorDash | $100.58 | $30.17 | $70.41 | 2026-03-10 12:04:54 |
| TXN-01019105 | Square | $117.73 | $3.41 | $114.32 | 2026-03-10 12:01:54 |