Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012334 | UberEats | $73.86 | $22.16 | $51.70 | 2026-03-26 08:50:32 |
| TXN-01012664 | UberEats | $118.36 | $35.51 | $82.85 | 2026-03-26 08:45:41 |
| TXN-01012866 | UberEats | $109.59 | $32.88 | $76.71 | 2026-03-26 07:16:52 |
| TXN-01013248 | UberEats | $142.90 | $42.87 | $100.03 | 2026-03-25 22:38:36 |
| TXN-01014313 | UberEats | $126.35 | $37.90 | $88.45 | 2026-03-25 21:13:01 |
| TXN-01013131 | UberEats | $138.76 | $41.63 | $97.13 | 2026-03-25 20:49:11 |
| TXN-01012887 | UberEats | $120.60 | $36.18 | $84.42 | 2026-03-25 20:29:13 |
| TXN-01013289 | UberEats | $150.93 | $45.28 | $105.65 | 2026-03-25 20:27:49 |
| TXN-01014427 | UberEats | $104.94 | $31.48 | $73.46 | 2026-03-25 20:01:31 |
| TXN-01014498 | UberEats | $133.84 | $40.15 | $93.69 | 2026-03-25 19:56:52 |
| TXN-01014213 | UberEats | $126.13 | $37.84 | $88.29 | 2026-03-25 19:46:08 |
| TXN-01013266 | UberEats | $145.53 | $43.66 | $101.87 | 2026-03-25 19:41:36 |
| TXN-01013940 | UberEats | $159.48 | $47.84 | $111.64 | 2026-03-25 19:40:15 |
| TXN-01014248 | UberEats | $49.64 | $14.89 | $34.75 | 2026-03-25 19:32:11 |
| TXN-01012723 | UberEats | $133.31 | $39.99 | $93.32 | 2026-03-25 19:31:38 |
| TXN-01012340 | UberEats | $86.34 | $25.90 | $60.44 | 2026-03-25 19:26:36 |
| TXN-01013717 | UberEats | $157.22 | $47.17 | $110.05 | 2026-03-25 19:15:25 |
| TXN-01013083 | UberEats | $152.38 | $45.71 | $106.67 | 2026-03-25 19:03:01 |
| TXN-01013895 | UberEats | $102.56 | $30.77 | $71.79 | 2026-03-25 18:56:31 |
| TXN-01012511 | UberEats | $44.81 | $13.44 | $31.37 | 2026-03-25 18:56:22 |
| TXN-01013848 | UberEats | $105.57 | $31.67 | $73.90 | 2026-03-25 18:51:55 |
| TXN-01013921 | UberEats | $115.90 | $34.77 | $81.13 | 2026-03-25 18:46:27 |
| TXN-01013136 | UberEats | $92.42 | $27.73 | $64.69 | 2026-03-25 18:45:30 |
| TXN-01014504 | UberEats | $105.31 | $31.59 | $73.72 | 2026-03-25 18:45:26 |
| TXN-01012780 | UberEats | $60.28 | $18.08 | $42.20 | 2026-03-25 18:41:43 |