Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018292 | Square | $85.01 | $2.47 | $82.54 | 2026-03-19 08:50:49 |
| TXN-01018288 | Square | $101.24 | $2.94 | $98.30 | 2026-03-18 23:17:42 |
| TXN-01019067 | Square | $60.96 | $1.77 | $59.19 | 2026-03-18 21:33:43 |
| TXN-01018937 | Square | $85.82 | $2.49 | $83.33 | 2026-03-18 20:53:54 |
| TXN-01019088 | Square | $55.12 | $1.60 | $53.52 | 2026-03-18 20:40:16 |
| TXN-01018474 | Square | $122.02 | $3.54 | $118.48 | 2026-03-18 20:28:53 |
| TXN-01019133 | Square | $84.84 | $2.46 | $82.38 | 2026-03-18 20:26:03 |
| TXN-01019095 | Square | $88.55 | $2.57 | $85.98 | 2026-03-18 20:07:54 |
| TXN-01018906 | Square | $57.63 | $1.67 | $55.96 | 2026-03-18 19:58:02 |
| TXN-01018426 | Square | $39.15 | $1.14 | $38.01 | 2026-03-18 19:54:31 |
| TXN-01017705 | Square | $107.85 | $3.13 | $104.72 | 2026-03-18 19:40:02 |
| TXN-01018002 | Square | $94.11 | $2.73 | $91.38 | 2026-03-18 19:35:10 |
| TXN-01018743 | Square | $93.71 | $2.72 | $90.99 | 2026-03-18 19:16:49 |
| TXN-01018902 | Square | $56.25 | $1.63 | $54.62 | 2026-03-18 19:05:38 |
| TXN-01018923 | Square | $62.05 | $1.80 | $60.25 | 2026-03-18 18:51:55 |
| TXN-01017951 | Square | $47.96 | $1.39 | $46.57 | 2026-03-18 18:46:18 |
| TXN-01018131 | Square | $70.04 | $2.03 | $68.01 | 2026-03-18 18:45:28 |
| TXN-01018852 | Square | $99.35 | $2.88 | $96.47 | 2026-03-18 18:35:36 |
| TXN-01018839 | Square | $111.56 | $3.24 | $108.32 | 2026-03-18 18:35:18 |
| TXN-01017975 | Square | $82.87 | $2.40 | $80.47 | 2026-03-18 18:22:59 |
| TXN-01018771 | Square | $106.00 | $3.07 | $102.93 | 2026-03-18 18:18:48 |
| TXN-01017692 | Square | $115.87 | $3.36 | $112.51 | 2026-03-18 18:03:14 |
| TXN-01018339 | Square | $100.18 | $2.91 | $97.27 | 2026-03-18 17:56:31 |
| TXN-01018254 | Square | $127.73 | $3.70 | $124.03 | 2026-03-18 17:49:35 |
| TXN-01018867 | Square | $57.61 | $1.67 | $55.94 | 2026-03-18 17:32:33 |