Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013126 | UberEats | $83.05 | $24.91 | $58.14 | 2026-03-26 13:14:35 |
| TXN-01013788 | UberEats | $105.60 | $31.68 | $73.92 | 2026-03-26 13:08:14 |
| TXN-01013378 | UberEats | $94.29 | $28.29 | $66.00 | 2026-03-26 12:34:44 |
| TXN-01013852 | UberEats | $56.77 | $17.03 | $39.74 | 2026-03-26 12:29:03 |
| TXN-01013925 | UberEats | $129.16 | $38.75 | $90.41 | 2026-03-26 12:26:29 |
| TXN-01012798 | UberEats | $113.90 | $34.17 | $79.73 | 2026-03-26 12:23:53 |
| TXN-01013616 | UberEats | $55.26 | $16.58 | $38.68 | 2026-03-26 12:21:10 |
| TXN-01012802 | UberEats | $121.33 | $36.40 | $84.93 | 2026-03-26 12:13:48 |
| TXN-01014255 | UberEats | $143.90 | $43.17 | $100.73 | 2026-03-26 11:54:37 |
| TXN-01014106 | UberEats | $145.59 | $43.68 | $101.91 | 2026-03-26 11:49:31 |
| TXN-01014503 | UberEats | $110.47 | $33.14 | $77.33 | 2026-03-26 11:46:52 |
| TXN-01014268 | UberEats | $86.45 | $25.93 | $60.52 | 2026-03-26 11:43:03 |
| TXN-01012638 | UberEats | $85.94 | $25.78 | $60.16 | 2026-03-26 11:38:29 |
| TXN-01014385 | UberEats | $87.55 | $26.26 | $61.29 | 2026-03-26 11:22:09 |
| TXN-01012670 | UberEats | $59.81 | $17.94 | $41.87 | 2026-03-26 11:20:05 |
| TXN-01013728 | UberEats | $118.61 | $35.58 | $83.03 | 2026-03-26 11:18:57 |
| TXN-01012379 | UberEats | $152.31 | $45.69 | $106.62 | 2026-03-26 10:58:22 |
| TXN-01014185 | UberEats | $75.51 | $22.65 | $52.86 | 2026-03-26 10:52:20 |
| TXN-01013426 | UberEats | $155.72 | $46.72 | $109.00 | 2026-03-26 10:38:19 |
| TXN-01014679 | UberEats | $114.83 | $34.45 | $80.38 | 2026-03-26 10:31:30 |
| TXN-01012329 | UberEats | $118.27 | $35.48 | $82.79 | 2026-03-26 10:25:52 |
| TXN-01014179 | UberEats | $51.15 | $15.34 | $35.81 | 2026-03-26 10:23:14 |
| TXN-01014443 | UberEats | $115.57 | $34.67 | $80.90 | 2026-03-26 10:08:24 |
| TXN-01013793 | UberEats | $46.66 | $14.00 | $32.66 | 2026-03-26 10:00:42 |
| TXN-01014527 | UberEats | $116.87 | $35.06 | $81.81 | 2026-03-26 09:04:25 |