Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014311 | UberEats | $71.31 | $21.39 | $49.92 | 2026-03-26 17:50:02 |
| TXN-01012525 | UberEats | $45.33 | $13.60 | $31.73 | 2026-03-26 17:15:42 |
| TXN-01013293 | UberEats | $64.30 | $19.29 | $45.01 | 2026-03-26 17:12:54 |
| TXN-01012807 | UberEats | $123.97 | $37.19 | $86.78 | 2026-03-26 17:08:56 |
| TXN-01013337 | UberEats | $59.11 | $17.73 | $41.38 | 2026-03-26 17:01:24 |
| TXN-01014361 | UberEats | $80.84 | $24.25 | $56.59 | 2026-03-26 17:00:25 |
| TXN-01014303 | UberEats | $124.75 | $37.42 | $87.33 | 2026-03-26 16:56:07 |
| TXN-01012355 | UberEats | $133.97 | $40.19 | $93.78 | 2026-03-26 16:03:04 |
| TXN-01014672 | UberEats | $56.39 | $16.92 | $39.47 | 2026-03-26 15:17:26 |
| TXN-01013527 | UberEats | $155.03 | $46.51 | $108.52 | 2026-03-26 15:12:49 |
| TXN-01013726 | UberEats | $63.75 | $19.12 | $44.63 | 2026-03-26 15:04:13 |
| TXN-01014480 | UberEats | $149.73 | $44.92 | $104.81 | 2026-03-26 14:52:51 |
| TXN-01013907 | UberEats | $133.74 | $40.12 | $93.62 | 2026-03-26 14:46:04 |
| TXN-01014353 | UberEats | $79.74 | $23.92 | $55.82 | 2026-03-26 14:41:47 |
| TXN-01013612 | UberEats | $97.08 | $29.12 | $67.96 | 2026-03-26 14:35:58 |
| TXN-01013403 | UberEats | $110.91 | $33.27 | $77.64 | 2026-03-26 14:32:36 |
| TXN-01012478 | UberEats | $64.41 | $19.32 | $45.09 | 2026-03-26 14:21:33 |
| TXN-01013174 | UberEats | $73.81 | $22.14 | $51.67 | 2026-03-26 14:18:32 |
| TXN-01012407 | UberEats | $65.70 | $19.71 | $45.99 | 2026-03-26 14:01:02 |
| TXN-01014236 | UberEats | $57.45 | $17.23 | $40.22 | 2026-03-26 13:58:00 |
| TXN-01014285 | UberEats | $53.16 | $15.95 | $37.21 | 2026-03-26 13:42:55 |
| TXN-01014430 | UberEats | $79.81 | $23.94 | $55.87 | 2026-03-26 13:38:10 |
| TXN-01014299 | UberEats | $81.36 | $24.41 | $56.95 | 2026-03-26 13:30:13 |
| TXN-01013568 | UberEats | $59.90 | $17.97 | $41.93 | 2026-03-26 13:23:06 |
| TXN-01012746 | UberEats | $147.48 | $44.24 | $103.24 | 2026-03-26 13:19:04 |