Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019123 | Square | $105.82 | $3.07 | $102.75 | 2026-03-20 12:49:47 |
| TXN-01018770 | Square | $97.43 | $2.83 | $94.60 | 2026-03-20 12:42:24 |
| TXN-01018121 | Square | $63.92 | $1.85 | $62.07 | 2026-03-20 12:40:30 |
| TXN-01018724 | Square | $133.14 | $3.86 | $129.28 | 2026-03-20 12:35:30 |
| TXN-01018798 | Square | $74.74 | $2.17 | $72.57 | 2026-03-20 12:13:15 |
| TXN-01018135 | Square | $55.13 | $1.60 | $53.53 | 2026-03-20 12:05:04 |
| TXN-01018270 | Square | $57.03 | $1.65 | $55.38 | 2026-03-20 12:04:31 |
| TXN-01018151 | Square | $119.28 | $3.46 | $115.82 | 2026-03-20 11:59:51 |
| TXN-01017793 | Square | $64.55 | $1.87 | $62.68 | 2026-03-20 11:56:56 |
| TXN-01017745 | Square | $110.13 | $3.19 | $106.94 | 2026-03-20 11:52:42 |
| TXN-01018042 | Square | $62.09 | $1.80 | $60.29 | 2026-03-20 11:46:36 |
| TXN-01017877 | Square | $121.39 | $3.52 | $117.87 | 2026-03-20 11:40:58 |
| TXN-01018259 | Square | $86.78 | $2.52 | $84.26 | 2026-03-20 11:00:59 |
| TXN-01018365 | Square | $142.09 | $4.12 | $137.97 | 2026-03-20 10:29:36 |
| TXN-01018761 | Square | $129.99 | $3.77 | $126.22 | 2026-03-20 08:01:06 |
| TXN-01018658 | Square | $104.48 | $3.03 | $101.45 | 2026-03-20 07:01:48 |
| TXN-01017912 | Square | $119.32 | $3.46 | $115.86 | 2026-03-19 23:16:35 |
| TXN-01018174 | Square | $85.72 | $2.49 | $83.23 | 2026-03-19 22:36:27 |
| TXN-01018181 | Square | $65.92 | $1.91 | $64.01 | 2026-03-19 22:31:31 |
| TXN-01018104 | Square | $102.92 | $2.98 | $99.94 | 2026-03-19 21:51:28 |
| TXN-01017781 | Square | $82.89 | $2.40 | $80.49 | 2026-03-19 21:48:50 |
| TXN-01017997 | Square | $40.77 | $1.18 | $39.59 | 2026-03-19 21:47:46 |
| TXN-01018143 | Square | $46.91 | $1.36 | $45.55 | 2026-03-19 21:17:00 |
| TXN-01017871 | Square | $40.16 | $1.16 | $39.00 | 2026-03-19 20:41:55 |
| TXN-01018639 | Square | $131.08 | $3.80 | $127.28 | 2026-03-19 20:15:00 |