Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014157 | UberEats | $44.95 | $13.49 | $31.46 | 2026-03-27 13:35:42 |
| TXN-01013866 | UberEats | $77.97 | $23.39 | $54.58 | 2026-03-27 13:26:06 |
| TXN-01012632 | UberEats | $130.83 | $39.25 | $91.58 | 2026-03-27 13:12:26 |
| TXN-01013745 | UberEats | $128.16 | $38.45 | $89.71 | 2026-03-27 12:45:20 |
| TXN-01014328 | UberEats | $105.42 | $31.63 | $73.79 | 2026-03-27 12:33:23 |
| TXN-01013607 | UberEats | $78.98 | $23.69 | $55.29 | 2026-03-27 12:29:13 |
| TXN-01012646 | UberEats | $156.86 | $47.06 | $109.80 | 2026-03-27 12:23:51 |
| TXN-01013614 | UberEats | $114.32 | $34.30 | $80.02 | 2026-03-27 12:21:55 |
| TXN-01014298 | UberEats | $147.28 | $44.18 | $103.10 | 2026-03-27 11:45:24 |
| TXN-01012766 | UberEats | $46.90 | $14.07 | $32.83 | 2026-03-27 11:21:11 |
| TXN-01014310 | UberEats | $158.44 | $47.53 | $110.91 | 2026-03-27 11:18:55 |
| TXN-01012708 | UberEats | $74.09 | $22.23 | $51.86 | 2026-03-27 11:14:04 |
| TXN-01014583 | UberEats | $67.15 | $20.14 | $47.01 | 2026-03-27 11:11:10 |
| TXN-01014086 | UberEats | $129.91 | $38.97 | $90.94 | 2026-03-27 10:54:55 |
| TXN-01012943 | UberEats | $52.60 | $15.78 | $36.82 | 2026-03-27 10:23:22 |
| TXN-01013464 | UberEats | $84.48 | $25.34 | $59.14 | 2026-03-27 09:42:14 |
| TXN-01013012 | UberEats | $68.96 | $20.69 | $48.27 | 2026-03-27 09:06:54 |
| TXN-01014681 | UberEats | $131.26 | $39.38 | $91.88 | 2026-03-27 07:58:34 |
| TXN-01013502 | UberEats | $51.67 | $15.50 | $36.17 | 2026-03-27 07:07:36 |
| TXN-01013592 | UberEats | $101.07 | $30.32 | $70.75 | 2026-03-26 23:36:36 |
| TXN-01013022 | UberEats | $156.02 | $46.81 | $109.21 | 2026-03-26 21:32:40 |
| TXN-01012556 | UberEats | $144.88 | $43.46 | $101.42 | 2026-03-26 21:28:16 |
| TXN-01012603 | UberEats | $108.16 | $32.45 | $75.71 | 2026-03-26 21:06:48 |
| TXN-01013214 | UberEats | $92.12 | $27.64 | $64.48 | 2026-03-26 20:44:47 |
| TXN-01013698 | UberEats | $130.93 | $39.28 | $91.65 | 2026-03-26 20:24:04 |