Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018374 | Square | $49.75 | $1.44 | $48.31 | 2026-03-20 19:51:02 |
| TXN-01018278 | Square | $142.62 | $4.14 | $138.48 | 2026-03-20 19:37:01 |
| TXN-01017718 | Square | $92.71 | $2.69 | $90.02 | 2026-03-20 19:35:11 |
| TXN-01018537 | Square | $41.94 | $1.22 | $40.72 | 2026-03-20 19:31:03 |
| TXN-01018695 | Square | $114.17 | $3.31 | $110.86 | 2026-03-20 19:09:17 |
| TXN-01018266 | Square | $136.72 | $3.96 | $132.76 | 2026-03-20 18:43:16 |
| TXN-01018436 | Square | $116.33 | $3.37 | $112.96 | 2026-03-20 18:29:58 |
| TXN-01017897 | Square | $135.04 | $3.92 | $131.12 | 2026-03-20 18:07:54 |
| TXN-01018240 | Square | $87.53 | $2.54 | $84.99 | 2026-03-20 17:35:41 |
| TXN-01018126 | Square | $112.47 | $3.26 | $109.21 | 2026-03-20 17:28:47 |
| TXN-01018393 | Square | $90.29 | $2.62 | $87.67 | 2026-03-20 17:24:47 |
| TXN-01019139 | Square | $133.17 | $3.86 | $129.31 | 2026-03-20 17:19:26 |
| TXN-01018072 | Square | $62.20 | $1.80 | $60.40 | 2026-03-20 17:17:42 |
| TXN-01018619 | Square | $39.78 | $1.15 | $38.63 | 2026-03-20 17:15:08 |
| TXN-01018791 | Square | $140.96 | $4.09 | $136.87 | 2026-03-20 17:09:25 |
| TXN-01018587 | Square | $110.17 | $3.19 | $106.98 | 2026-03-20 16:42:20 |
| TXN-01018999 | Square | $101.21 | $2.94 | $98.27 | 2026-03-20 15:21:40 |
| TXN-01018081 | Square | $66.37 | $1.92 | $64.45 | 2026-03-20 15:00:07 |
| TXN-01019152 | Square | $51.65 | $1.50 | $50.15 | 2026-03-20 14:52:05 |
| TXN-01018361 | Square | $107.08 | $3.11 | $103.97 | 2026-03-20 14:25:39 |
| TXN-01018323 | Square | $126.46 | $3.67 | $122.79 | 2026-03-20 14:24:22 |
| TXN-01017791 | Square | $95.97 | $2.78 | $93.19 | 2026-03-20 14:21:33 |
| TXN-01017965 | Square | $58.69 | $1.70 | $56.99 | 2026-03-20 14:03:26 |
| TXN-01018823 | Square | $81.78 | $2.37 | $79.41 | 2026-03-20 13:49:52 |
| TXN-01018734 | Square | $103.86 | $3.01 | $100.85 | 2026-03-20 13:30:44 |