Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012269 | DoorDash | $113.79 | $34.14 | $79.65 | 2026-04-04 17:54:48 |
| TXN-01013766 | UberEats | $106.84 | $32.05 | $74.79 | 2026-04-04 17:54:34 |
| TXN-01017144 | Toast | $93.57 | $2.43 | $91.14 | 2026-04-04 17:52:38 |
| TXN-01011217 | DoorDash | $157.70 | $47.31 | $110.39 | 2026-04-04 17:51:52 |
| TXN-01009667 | DoorDash | $76.59 | $22.98 | $53.61 | 2026-04-04 17:50:34 |
| TXN-01016530 | Toast | $42.44 | $1.10 | $41.34 | 2026-04-04 17:47:43 |
| TXN-01017599 | Toast | $105.05 | $2.73 | $102.32 | 2026-04-04 17:47:23 |
| TXN-01014453 | UberEats | $46.76 | $14.03 | $32.73 | 2026-04-04 17:46:13 |
| TXN-01017657 | Toast | $124.26 | $3.23 | $121.03 | 2026-04-04 17:45:43 |
| TXN-01013691 | UberEats | $51.87 | $15.56 | $36.31 | 2026-04-04 17:39:06 |
| TXN-01017787 | Square | $129.31 | $3.75 | $125.56 | 2026-04-04 17:35:42 |
| TXN-01015785 | Toast | $49.30 | $1.28 | $48.02 | 2026-04-04 17:34:36 |
| TXN-01009344 | DoorDash | $75.32 | $22.60 | $52.72 | 2026-04-04 17:34:14 |
| TXN-01015191 | GrubHub | $131.84 | $39.55 | $92.29 | 2026-04-04 17:29:55 |
| TXN-01009499 | DoorDash | $113.06 | $33.92 | $79.14 | 2026-04-04 17:29:20 |
| TXN-01012215 | DoorDash | $123.12 | $36.94 | $86.18 | 2026-04-04 17:28:02 |
| TXN-01011451 | DoorDash | $108.24 | $32.47 | $75.77 | 2026-04-04 17:27:23 |
| TXN-01013910 | UberEats | $101.29 | $30.39 | $70.90 | 2026-04-04 17:26:03 |
| TXN-01015637 | GrubHub | $85.79 | $25.74 | $60.05 | 2026-04-04 17:24:53 |
| TXN-01016745 | Toast | $59.26 | $1.54 | $57.72 | 2026-04-04 17:22:25 |
| TXN-01015486 | GrubHub | $109.85 | $32.95 | $76.90 | 2026-04-04 17:19:45 |
| TXN-01019005 | Square | $144.42 | $4.19 | $140.23 | 2026-04-04 17:11:18 |
| TXN-01014121 | UberEats | $141.65 | $42.49 | $99.16 | 2026-04-04 17:10:46 |
| TXN-01016371 | Toast | $91.11 | $2.37 | $88.74 | 2026-04-04 17:07:09 |
| TXN-01013294 | UberEats | $124.08 | $37.22 | $86.86 | 2026-04-04 17:05:31 |