Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017591 | Toast | $94.55 | $2.46 | $92.09 | 2026-04-04 18:33:27 |
| TXN-01016357 | Toast | $40.30 | $1.05 | $39.25 | 2026-04-04 18:32:01 |
| TXN-01013820 | UberEats | $112.33 | $33.70 | $78.63 | 2026-04-04 18:31:34 |
| TXN-01017681 | Toast | $91.09 | $2.37 | $88.72 | 2026-04-04 18:28:59 |
| TXN-01011200 | DoorDash | $110.46 | $33.14 | $77.32 | 2026-04-04 18:28:01 |
| TXN-01019710 | Clover | $63.36 | $1.52 | $61.84 | 2026-04-04 18:23:43 |
| TXN-01016140 | Toast | $136.59 | $3.55 | $133.04 | 2026-04-04 18:23:15 |
| TXN-01011982 | DoorDash | $69.95 | $20.98 | $48.97 | 2026-04-04 18:22:02 |
| TXN-01013754 | UberEats | $143.18 | $42.95 | $100.23 | 2026-04-04 18:21:43 |
| TXN-01011437 | DoorDash | $91.68 | $27.50 | $64.18 | 2026-04-04 18:21:27 |
| TXN-01009621 | DoorDash | $109.42 | $32.83 | $76.59 | 2026-04-04 18:19:35 |
| TXN-01014432 | UberEats | $52.14 | $15.64 | $36.50 | 2026-04-04 18:18:21 |
| TXN-01014818 | GrubHub | $142.92 | $42.88 | $100.04 | 2026-04-04 18:17:38 |
| TXN-01009679 | DoorDash | $65.67 | $19.70 | $45.97 | 2026-04-04 18:16:47 |
| TXN-01013035 | UberEats | $152.90 | $45.87 | $107.03 | 2026-04-04 18:12:09 |
| TXN-01009377 | DoorDash | $143.42 | $43.03 | $100.39 | 2026-04-04 18:11:16 |
| TXN-01017422 | Toast | $46.36 | $1.21 | $45.15 | 2026-04-04 18:11:01 |
| TXN-01018194 | Square | $79.23 | $2.30 | $76.93 | 2026-04-04 18:06:16 |
| TXN-01012801 | UberEats | $148.23 | $44.47 | $103.76 | 2026-04-04 18:05:58 |
| TXN-01016565 | Toast | $121.46 | $3.16 | $118.30 | 2026-04-04 18:02:44 |
| TXN-01011598 | DoorDash | $53.91 | $16.17 | $37.74 | 2026-04-04 18:01:23 |
| TXN-01014164 | UberEats | $149.08 | $44.72 | $104.36 | 2026-04-04 17:59:42 |
| TXN-01009533 | DoorDash | $73.21 | $21.96 | $51.25 | 2026-04-04 17:59:36 |
| TXN-01017940 | Square | $97.61 | $2.83 | $94.78 | 2026-04-04 17:58:38 |
| TXN-01011272 | DoorDash | $64.15 | $19.25 | $44.90 | 2026-04-04 17:56:35 |