Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017766 | Square | $82.00 | $2.38 | $79.62 | 2026-03-22 10:18:35 |
| TXN-01019122 | Square | $135.14 | $3.92 | $131.22 | 2026-03-22 10:07:38 |
| TXN-01018450 | Square | $132.67 | $3.85 | $128.82 | 2026-03-22 09:39:57 |
| TXN-01017702 | Square | $128.33 | $3.72 | $124.61 | 2026-03-22 09:12:16 |
| TXN-01018864 | Square | $128.81 | $3.74 | $125.07 | 2026-03-22 08:48:19 |
| TXN-01019120 | Square | $48.84 | $1.42 | $47.42 | 2026-03-22 08:24:39 |
| TXN-01017903 | Square | $64.47 | $1.87 | $62.60 | 2026-03-22 07:09:13 |
| TXN-01018340 | Square | $118.69 | $3.44 | $115.25 | 2026-03-21 23:05:36 |
| TXN-01018400 | Square | $91.36 | $2.65 | $88.71 | 2026-03-21 21:06:13 |
| TXN-01019119 | Square | $84.85 | $2.46 | $82.39 | 2026-03-21 20:58:02 |
| TXN-01018027 | Square | $97.37 | $2.82 | $94.55 | 2026-03-21 20:56:30 |
| TXN-01018084 | Square | $46.15 | $1.34 | $44.81 | 2026-03-21 20:51:44 |
| TXN-01018543 | Square | $135.23 | $3.92 | $131.31 | 2026-03-21 20:49:09 |
| TXN-01017796 | Square | $110.75 | $3.21 | $107.54 | 2026-03-21 20:44:59 |
| TXN-01018106 | Square | $76.77 | $2.23 | $74.54 | 2026-03-21 20:44:59 |
| TXN-01017749 | Square | $105.16 | $3.05 | $102.11 | 2026-03-21 19:54:17 |
| TXN-01017923 | Square | $58.80 | $1.71 | $57.09 | 2026-03-21 19:46:38 |
| TXN-01017921 | Square | $66.62 | $1.93 | $64.69 | 2026-03-21 19:38:30 |
| TXN-01018731 | Square | $54.35 | $1.58 | $52.77 | 2026-03-21 19:28:46 |
| TXN-01018696 | Square | $111.30 | $3.23 | $108.07 | 2026-03-21 19:27:21 |
| TXN-01018933 | Square | $43.37 | $1.26 | $42.11 | 2026-03-21 19:11:51 |
| TXN-01018877 | Square | $44.59 | $1.29 | $43.30 | 2026-03-21 18:39:35 |
| TXN-01018341 | Square | $95.00 | $2.76 | $92.24 | 2026-03-21 18:23:24 |
| TXN-01019157 | Square | $57.22 | $1.66 | $55.56 | 2026-03-21 17:40:24 |
| TXN-01017795 | Square | $67.53 | $1.96 | $65.57 | 2026-03-21 17:17:36 |