Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010545 | DoorDash | $134.53 | $40.36 | $94.17 | 2026-03-29 20:46:09 |
| TXN-01009875 | DoorDash | $89.38 | $26.81 | $62.57 | 2026-03-29 20:44:17 |
| TXN-01010391 | DoorDash | $133.43 | $40.03 | $93.40 | 2026-03-29 20:36:30 |
| TXN-01010282 | DoorDash | $108.46 | $32.54 | $75.92 | 2026-03-29 20:13:55 |
| TXN-01009849 | DoorDash | $64.53 | $19.36 | $45.17 | 2026-03-29 20:04:22 |
| TXN-01011250 | DoorDash | $111.71 | $33.51 | $78.20 | 2026-03-29 20:03:51 |
| TXN-01009556 | DoorDash | $128.37 | $38.51 | $89.86 | 2026-03-29 20:02:37 |
| TXN-01012114 | DoorDash | $84.74 | $25.42 | $59.32 | 2026-03-29 19:57:11 |
| TXN-01011438 | DoorDash | $136.31 | $40.89 | $95.42 | 2026-03-29 19:49:48 |
| TXN-01011724 | DoorDash | $150.71 | $45.21 | $105.50 | 2026-03-29 19:43:58 |
| TXN-01012037 | DoorDash | $96.79 | $29.04 | $67.75 | 2026-03-29 19:43:13 |
| TXN-01009503 | DoorDash | $110.26 | $33.08 | $77.18 | 2026-03-29 19:41:34 |
| TXN-01011627 | DoorDash | $66.70 | $20.01 | $46.69 | 2026-03-29 19:35:38 |
| TXN-01011056 | DoorDash | $56.16 | $16.85 | $39.31 | 2026-03-29 19:34:43 |
| TXN-01011554 | DoorDash | $58.73 | $17.62 | $41.11 | 2026-03-29 19:33:26 |
| TXN-01010682 | DoorDash | $112.16 | $33.65 | $78.51 | 2026-03-29 19:26:31 |
| TXN-01010833 | DoorDash | $54.19 | $16.26 | $37.93 | 2026-03-29 19:21:48 |
| TXN-01010797 | DoorDash | $109.42 | $32.83 | $76.59 | 2026-03-29 19:21:22 |
| TXN-01010423 | DoorDash | $78.06 | $23.42 | $54.64 | 2026-03-29 19:15:35 |
| TXN-01010961 | DoorDash | $148.26 | $44.48 | $103.78 | 2026-03-29 19:09:16 |
| TXN-01011944 | DoorDash | $52.79 | $15.84 | $36.95 | 2026-03-29 19:05:54 |
| TXN-01010557 | DoorDash | $55.23 | $16.57 | $38.66 | 2026-03-29 19:04:08 |
| TXN-01009633 | DoorDash | $71.92 | $21.58 | $50.34 | 2026-03-29 18:53:33 |
| TXN-01010490 | DoorDash | $78.78 | $23.63 | $55.15 | 2026-03-29 18:53:04 |
| TXN-01010969 | DoorDash | $140.31 | $42.09 | $98.22 | 2026-03-29 18:33:24 |