Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014894 | GrubHub | $68.91 | $20.67 | $48.24 | 2026-04-04 19:27:20 |
| TXN-01010303 | DoorDash | $48.57 | $14.57 | $34.00 | 2026-04-04 19:21:35 |
| TXN-01009666 | DoorDash | $58.27 | $17.48 | $40.79 | 2026-04-04 19:21:09 |
| TXN-01011748 | DoorDash | $126.50 | $37.95 | $88.55 | 2026-04-04 19:19:25 |
| TXN-01017961 | Square | $46.47 | $1.35 | $45.12 | 2026-04-04 19:17:59 |
| TXN-01014657 | UberEats | $90.83 | $27.25 | $63.58 | 2026-04-04 19:17:52 |
| TXN-01017776 | Square | $51.23 | $1.49 | $49.74 | 2026-04-04 19:04:14 |
| TXN-01018304 | Square | $44.67 | $1.30 | $43.37 | 2026-04-04 19:03:48 |
| TXN-01017531 | Toast | $95.40 | $2.48 | $92.92 | 2026-04-04 18:59:24 |
| TXN-01018510 | Square | $123.52 | $3.58 | $119.94 | 2026-04-04 18:58:24 |
| TXN-01018833 | Square | $98.70 | $2.86 | $95.84 | 2026-04-04 18:58:22 |
| TXN-01019579 | Clover | $65.03 | $1.56 | $63.47 | 2026-04-04 18:55:12 |
| TXN-01013245 | UberEats | $46.10 | $13.83 | $32.27 | 2026-04-04 18:54:46 |
| TXN-01011275 | DoorDash | $88.57 | $26.57 | $62.00 | 2026-04-04 18:52:25 |
| TXN-01019997 | Clover | $88.71 | $2.13 | $86.58 | 2026-04-04 18:51:41 |
| TXN-01015526 | GrubHub | $66.19 | $19.86 | $46.33 | 2026-04-04 18:50:50 |
| TXN-01015309 | GrubHub | $111.49 | $33.45 | $78.04 | 2026-04-04 18:49:59 |
| TXN-01011195 | DoorDash | $125.86 | $37.76 | $88.10 | 2026-04-04 18:49:20 |
| TXN-01010485 | DoorDash | $120.79 | $36.24 | $84.55 | 2026-04-04 18:47:58 |
| TXN-01011364 | DoorDash | $51.25 | $15.38 | $35.87 | 2026-04-04 18:47:01 |
| TXN-01018260 | Square | $104.20 | $3.02 | $101.18 | 2026-04-04 18:46:41 |
| TXN-01018350 | Square | $144.20 | $4.18 | $140.02 | 2026-04-04 18:42:09 |
| TXN-01015023 | GrubHub | $111.21 | $33.36 | $77.85 | 2026-04-04 18:37:19 |
| TXN-01017040 | Toast | $87.96 | $2.29 | $85.67 | 2026-04-04 18:35:24 |
| TXN-01018801 | Square | $42.79 | $1.24 | $41.55 | 2026-04-04 18:34:44 |