Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018903 | Square | $124.74 | $3.62 | $121.12 | 2026-03-22 15:59:32 |
| TXN-01018936 | Square | $64.78 | $1.88 | $62.90 | 2026-03-22 15:52:52 |
| TXN-01019001 | Square | $46.58 | $1.35 | $45.23 | 2026-03-22 15:47:47 |
| TXN-01018753 | Square | $82.87 | $2.40 | $80.47 | 2026-03-22 15:46:41 |
| TXN-01018014 | Square | $106.01 | $3.07 | $102.94 | 2026-03-22 15:38:36 |
| TXN-01018629 | Square | $110.57 | $3.21 | $107.36 | 2026-03-22 15:14:29 |
| TXN-01018212 | Square | $42.28 | $1.23 | $41.05 | 2026-03-22 14:41:23 |
| TXN-01018414 | Square | $133.56 | $3.87 | $129.69 | 2026-03-22 14:19:05 |
| TXN-01018211 | Square | $126.50 | $3.67 | $122.83 | 2026-03-22 14:12:05 |
| TXN-01018017 | Square | $59.32 | $1.72 | $57.60 | 2026-03-22 14:00:58 |
| TXN-01018120 | Square | $111.51 | $3.23 | $108.28 | 2026-03-22 13:57:08 |
| TXN-01018570 | Square | $107.88 | $3.13 | $104.75 | 2026-03-22 13:20:30 |
| TXN-01018576 | Square | $110.81 | $3.21 | $107.60 | 2026-03-22 13:13:20 |
| TXN-01018661 | Square | $40.56 | $1.18 | $39.38 | 2026-03-22 13:03:01 |
| TXN-01017925 | Square | $77.21 | $2.24 | $74.97 | 2026-03-22 13:01:34 |
| TXN-01018957 | Square | $128.38 | $3.72 | $124.66 | 2026-03-22 12:49:48 |
| TXN-01018279 | Square | $130.93 | $3.80 | $127.13 | 2026-03-22 12:42:24 |
| TXN-01018862 | Square | $42.24 | $1.22 | $41.02 | 2026-03-22 12:38:02 |
| TXN-01018881 | Square | $142.53 | $4.13 | $138.40 | 2026-03-22 12:34:50 |
| TXN-01018322 | Square | $91.77 | $2.66 | $89.11 | 2026-03-22 12:22:51 |
| TXN-01018703 | Square | $78.43 | $2.27 | $76.16 | 2026-03-22 12:14:25 |
| TXN-01018887 | Square | $72.67 | $2.11 | $70.56 | 2026-03-22 12:07:13 |
| TXN-01017978 | Square | $59.82 | $1.73 | $58.09 | 2026-03-22 11:42:28 |
| TXN-01018048 | Square | $49.95 | $1.45 | $48.50 | 2026-03-22 11:35:04 |
| TXN-01018533 | Square | $86.93 | $2.52 | $84.41 | 2026-03-22 11:31:53 |