Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010020 | DoorDash | $82.97 | $24.89 | $58.08 | 2026-03-30 12:41:33 |
| TXN-01009787 | DoorDash | $130.79 | $39.24 | $91.55 | 2026-03-30 12:33:06 |
| TXN-01011454 | DoorDash | $90.56 | $27.17 | $63.39 | 2026-03-30 12:15:30 |
| TXN-01012193 | DoorDash | $123.66 | $37.10 | $86.56 | 2026-03-30 12:15:26 |
| TXN-01010280 | DoorDash | $146.34 | $43.90 | $102.44 | 2026-03-30 12:02:53 |
| TXN-01010400 | DoorDash | $134.23 | $40.27 | $93.96 | 2026-03-30 11:57:27 |
| TXN-01009920 | DoorDash | $137.41 | $41.22 | $96.19 | 2026-03-30 11:53:04 |
| TXN-01012064 | DoorDash | $116.00 | $34.80 | $81.20 | 2026-03-30 11:50:37 |
| TXN-01010007 | DoorDash | $74.94 | $22.48 | $52.46 | 2026-03-30 11:37:46 |
| TXN-01010878 | DoorDash | $115.77 | $34.73 | $81.04 | 2026-03-30 11:33:40 |
| TXN-01011945 | DoorDash | $78.58 | $23.57 | $55.01 | 2026-03-30 11:03:53 |
| TXN-01012033 | DoorDash | $124.60 | $37.38 | $87.22 | 2026-03-30 10:53:51 |
| TXN-01010949 | DoorDash | $94.61 | $28.38 | $66.23 | 2026-03-30 10:52:10 |
| TXN-01010822 | DoorDash | $100.22 | $30.07 | $70.15 | 2026-03-30 10:46:10 |
| TXN-01012187 | DoorDash | $138.47 | $41.54 | $96.93 | 2026-03-30 10:14:25 |
| TXN-01012052 | DoorDash | $57.77 | $17.33 | $40.44 | 2026-03-30 09:12:31 |
| TXN-01009952 | DoorDash | $151.21 | $45.36 | $105.85 | 2026-03-30 08:03:59 |
| TXN-01009700 | DoorDash | $110.78 | $33.23 | $77.55 | 2026-03-30 07:25:42 |
| TXN-01010135 | DoorDash | $53.58 | $16.07 | $37.51 | 2026-03-29 23:38:02 |
| TXN-01009587 | DoorDash | $138.25 | $41.48 | $96.77 | 2026-03-29 23:19:27 |
| TXN-01010063 | DoorDash | $101.27 | $30.38 | $70.89 | 2026-03-29 22:26:08 |
| TXN-01010385 | DoorDash | $135.82 | $40.75 | $95.07 | 2026-03-29 21:46:06 |
| TXN-01011909 | DoorDash | $136.88 | $41.06 | $95.82 | 2026-03-29 21:02:51 |
| TXN-01009606 | DoorDash | $126.11 | $37.83 | $88.28 | 2026-03-29 20:55:08 |
| TXN-01012206 | DoorDash | $96.01 | $28.80 | $67.21 | 2026-03-29 20:49:08 |