Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014373 | UberEats | $96.09 | $28.83 | $67.26 | 2026-04-04 20:05:42 |
| TXN-01014434 | UberEats | $122.49 | $36.75 | $85.74 | 2026-04-04 20:04:25 |
| TXN-01010678 | DoorDash | $110.79 | $33.24 | $77.55 | 2026-04-04 20:00:33 |
| TXN-01011104 | DoorDash | $141.45 | $42.43 | $99.02 | 2026-04-04 19:59:25 |
| TXN-01015405 | GrubHub | $44.35 | $13.30 | $31.05 | 2026-04-04 19:59:06 |
| TXN-01014551 | UberEats | $158.81 | $47.64 | $111.17 | 2026-04-04 19:56:08 |
| TXN-01018956 | Square | $130.69 | $3.79 | $126.90 | 2026-04-04 19:55:03 |
| TXN-01017546 | Toast | $44.06 | $1.15 | $42.91 | 2026-04-04 19:53:15 |
| TXN-01016449 | Toast | $96.86 | $2.52 | $94.34 | 2026-04-04 19:52:25 |
| TXN-01011019 | DoorDash | $61.11 | $18.33 | $42.78 | 2026-04-04 19:51:32 |
| TXN-01019783 | Clover | $123.29 | $2.96 | $120.33 | 2026-04-04 19:49:41 |
| TXN-01011938 | DoorDash | $112.11 | $33.63 | $78.48 | 2026-04-04 19:45:45 |
| TXN-01016734 | Toast | $68.10 | $1.77 | $66.33 | 2026-04-04 19:43:17 |
| TXN-01012277 | DoorDash | $92.26 | $27.68 | $64.58 | 2026-04-04 19:42:19 |
| TXN-01011577 | DoorDash | $53.42 | $16.03 | $37.39 | 2026-04-04 19:42:11 |
| TXN-01010742 | DoorDash | $60.57 | $18.17 | $42.40 | 2026-04-04 19:40:19 |
| TXN-01018890 | Square | $70.26 | $2.04 | $68.22 | 2026-04-04 19:40:14 |
| TXN-01012765 | UberEats | $81.94 | $24.58 | $57.36 | 2026-04-04 19:40:10 |
| TXN-01013569 | UberEats | $64.41 | $19.32 | $45.09 | 2026-04-04 19:38:32 |
| TXN-01015029 | GrubHub | $142.38 | $42.71 | $99.67 | 2026-04-04 19:36:41 |
| TXN-01011511 | DoorDash | $88.56 | $26.57 | $61.99 | 2026-04-04 19:35:31 |
| TXN-01016972 | Toast | $128.78 | $3.35 | $125.43 | 2026-04-04 19:35:26 |
| TXN-01011299 | DoorDash | $157.81 | $47.34 | $110.47 | 2026-04-04 19:32:45 |
| TXN-01013546 | UberEats | $62.51 | $18.75 | $43.76 | 2026-04-04 19:32:43 |
| TXN-01010713 | DoorDash | $82.34 | $24.70 | $57.64 | 2026-04-04 19:30:51 |