Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012604 | UberEats | $109.03 | $32.71 | $76.32 | 2026-03-28 15:05:27 |
| TXN-01014511 | UberEats | $156.00 | $46.80 | $109.20 | 2026-03-28 14:29:40 |
| TXN-01013730 | UberEats | $124.85 | $37.45 | $87.40 | 2026-03-28 14:26:15 |
| TXN-01013052 | UberEats | $138.10 | $41.43 | $96.67 | 2026-03-28 14:22:12 |
| TXN-01012367 | UberEats | $157.99 | $47.40 | $110.59 | 2026-03-28 14:15:11 |
| TXN-01014223 | UberEats | $120.10 | $36.03 | $84.07 | 2026-03-28 14:14:09 |
| TXN-01013087 | UberEats | $60.61 | $18.18 | $42.43 | 2026-03-28 14:12:35 |
| TXN-01013587 | UberEats | $133.81 | $40.14 | $93.67 | 2026-03-28 13:56:11 |
| TXN-01013118 | UberEats | $64.93 | $19.48 | $45.45 | 2026-03-28 13:44:13 |
| TXN-01013046 | UberEats | $142.01 | $42.60 | $99.41 | 2026-03-28 13:39:38 |
| TXN-01012762 | UberEats | $44.48 | $13.34 | $31.14 | 2026-03-28 13:32:45 |
| TXN-01012498 | UberEats | $86.13 | $25.84 | $60.29 | 2026-03-28 13:29:37 |
| TXN-01014300 | UberEats | $70.66 | $21.20 | $49.46 | 2026-03-28 13:19:35 |
| TXN-01014253 | UberEats | $60.40 | $18.12 | $42.28 | 2026-03-28 13:16:31 |
| TXN-01013530 | UberEats | $92.43 | $27.73 | $64.70 | 2026-03-28 13:03:45 |
| TXN-01013522 | UberEats | $60.62 | $18.19 | $42.43 | 2026-03-28 13:02:21 |
| TXN-01014597 | UberEats | $56.55 | $16.96 | $39.59 | 2026-03-28 12:59:48 |
| TXN-01013736 | UberEats | $103.93 | $31.18 | $72.75 | 2026-03-28 12:59:07 |
| TXN-01013984 | UberEats | $119.20 | $35.76 | $83.44 | 2026-03-28 12:53:19 |
| TXN-01012690 | UberEats | $126.88 | $38.06 | $88.82 | 2026-03-28 12:48:45 |
| TXN-01013472 | UberEats | $85.48 | $25.64 | $59.84 | 2026-03-28 12:43:12 |
| TXN-01013632 | UberEats | $76.49 | $22.95 | $53.54 | 2026-03-28 12:23:43 |
| TXN-01012494 | UberEats | $47.17 | $14.15 | $33.02 | 2026-03-28 12:11:16 |
| TXN-01013625 | UberEats | $74.53 | $22.36 | $52.17 | 2026-03-28 12:10:38 |
| TXN-01014561 | UberEats | $94.23 | $28.27 | $65.96 | 2026-03-28 11:55:00 |