Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017728 | Square | $99.82 | $2.89 | $96.93 | 2026-03-23 09:12:55 |
| TXN-01017848 | Square | $114.43 | $3.32 | $111.11 | 2026-03-22 22:04:34 |
| TXN-01018876 | Square | $127.93 | $3.71 | $124.22 | 2026-03-22 22:00:30 |
| TXN-01017972 | Square | $112.01 | $3.25 | $108.76 | 2026-03-22 21:59:28 |
| TXN-01018611 | Square | $118.21 | $3.43 | $114.78 | 2026-03-22 21:37:00 |
| TXN-01018052 | Square | $58.11 | $1.69 | $56.42 | 2026-03-22 21:34:13 |
| TXN-01017755 | Square | $134.41 | $3.90 | $130.51 | 2026-03-22 21:18:16 |
| TXN-01019032 | Square | $106.32 | $3.08 | $103.24 | 2026-03-22 21:17:33 |
| TXN-01019062 | Square | $83.11 | $2.41 | $80.70 | 2026-03-22 21:15:06 |
| TXN-01018305 | Square | $44.12 | $1.28 | $42.84 | 2026-03-22 20:50:36 |
| TXN-01018238 | Square | $75.11 | $2.18 | $72.93 | 2026-03-22 20:35:25 |
| TXN-01018356 | Square | $100.76 | $2.92 | $97.84 | 2026-03-22 20:32:47 |
| TXN-01018367 | Square | $136.76 | $3.97 | $132.79 | 2026-03-22 19:43:52 |
| TXN-01018764 | Square | $39.73 | $1.15 | $38.58 | 2026-03-22 19:41:57 |
| TXN-01017907 | Square | $142.30 | $4.13 | $138.17 | 2026-03-22 19:38:35 |
| TXN-01017936 | Square | $53.55 | $1.55 | $52.00 | 2026-03-22 19:34:07 |
| TXN-01018907 | Square | $46.13 | $1.34 | $44.79 | 2026-03-22 19:21:39 |
| TXN-01018804 | Square | $75.65 | $2.19 | $73.46 | 2026-03-22 19:07:16 |
| TXN-01017886 | Square | $43.92 | $1.27 | $42.65 | 2026-03-22 19:04:29 |
| TXN-01018169 | Square | $117.71 | $3.41 | $114.30 | 2026-03-22 19:01:29 |
| TXN-01017846 | Square | $50.22 | $1.46 | $48.76 | 2026-03-22 18:20:00 |
| TXN-01018293 | Square | $133.27 | $3.86 | $129.41 | 2026-03-22 18:14:09 |
| TXN-01018188 | Square | $130.02 | $3.77 | $126.25 | 2026-03-22 18:07:40 |
| TXN-01018216 | Square | $39.48 | $1.14 | $38.34 | 2026-03-22 18:03:39 |
| TXN-01018893 | Square | $143.46 | $4.16 | $139.30 | 2026-03-22 16:23:42 |