Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012307 | DoorDash | $80.41 | $24.12 | $56.29 | 2026-03-30 17:01:58 |
| TXN-01012139 | DoorDash | $148.25 | $44.48 | $103.77 | 2026-03-30 16:20:24 |
| TXN-01011755 | DoorDash | $122.79 | $36.84 | $85.95 | 2026-03-30 16:02:31 |
| TXN-01010268 | DoorDash | $132.27 | $39.68 | $92.59 | 2026-03-30 16:00:23 |
| TXN-01009370 | DoorDash | $147.68 | $44.30 | $103.38 | 2026-03-30 16:00:08 |
| TXN-01010743 | DoorDash | $121.93 | $36.58 | $85.35 | 2026-03-30 15:44:29 |
| TXN-01012173 | DoorDash | $125.39 | $37.62 | $87.77 | 2026-03-30 15:27:01 |
| TXN-01009500 | DoorDash | $120.09 | $36.03 | $84.06 | 2026-03-30 14:57:48 |
| TXN-01010618 | DoorDash | $81.53 | $24.46 | $57.07 | 2026-03-30 14:47:44 |
| TXN-01010937 | DoorDash | $87.37 | $26.21 | $61.16 | 2026-03-30 14:47:40 |
| TXN-01010316 | DoorDash | $116.73 | $35.02 | $81.71 | 2026-03-30 14:44:15 |
| TXN-01010964 | DoorDash | $59.36 | $17.81 | $41.55 | 2026-03-30 14:39:17 |
| TXN-01010447 | DoorDash | $98.75 | $29.62 | $69.13 | 2026-03-30 14:38:50 |
| TXN-01011884 | DoorDash | $51.50 | $15.45 | $36.05 | 2026-03-30 14:36:47 |
| TXN-01012094 | DoorDash | $88.99 | $26.70 | $62.29 | 2026-03-30 14:31:27 |
| TXN-01011734 | DoorDash | $73.88 | $22.16 | $51.72 | 2026-03-30 14:24:09 |
| TXN-01012267 | DoorDash | $153.47 | $46.04 | $107.43 | 2026-03-30 14:20:49 |
| TXN-01011908 | DoorDash | $75.86 | $22.76 | $53.10 | 2026-03-30 14:11:37 |
| TXN-01010182 | DoorDash | $61.67 | $18.50 | $43.17 | 2026-03-30 13:56:08 |
| TXN-01009757 | DoorDash | $153.48 | $46.04 | $107.44 | 2026-03-30 13:44:47 |
| TXN-01009926 | DoorDash | $55.27 | $16.58 | $38.69 | 2026-03-30 13:35:49 |
| TXN-01009662 | DoorDash | $95.60 | $28.68 | $66.92 | 2026-03-30 13:28:53 |
| TXN-01011103 | DoorDash | $96.23 | $28.87 | $67.36 | 2026-03-30 13:23:26 |
| TXN-01012083 | DoorDash | $53.42 | $16.03 | $37.39 | 2026-03-30 13:10:01 |
| TXN-01012095 | DoorDash | $44.69 | $13.41 | $31.28 | 2026-03-30 13:01:33 |