Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018529 | Square | $51.42 | $1.49 | $49.93 | 2026-04-04 20:56:58 |
| TXN-01017135 | Toast | $88.74 | $2.31 | $86.43 | 2026-04-04 20:52:42 |
| TXN-01010551 | DoorDash | $81.91 | $24.57 | $57.34 | 2026-04-04 20:51:58 |
| TXN-01019135 | Square | $44.36 | $1.29 | $43.07 | 2026-04-04 20:50:52 |
| TXN-01018480 | Square | $100.74 | $2.92 | $97.82 | 2026-04-04 20:46:11 |
| TXN-01016637 | Toast | $109.06 | $2.84 | $106.22 | 2026-04-04 20:44:36 |
| TXN-01015731 | GrubHub | $53.99 | $16.20 | $37.79 | 2026-04-04 20:44:22 |
| TXN-01017275 | Toast | $110.01 | $2.86 | $107.15 | 2026-04-04 20:42:52 |
| TXN-01019445 | Clover | $80.56 | $1.93 | $78.63 | 2026-04-04 20:41:05 |
| TXN-01016939 | Toast | $134.60 | $3.50 | $131.10 | 2026-04-04 20:36:55 |
| TXN-01011994 | DoorDash | $108.50 | $32.55 | $75.95 | 2026-04-04 20:35:27 |
| TXN-01014567 | UberEats | $153.25 | $45.98 | $107.27 | 2026-04-04 20:35:11 |
| TXN-01010424 | DoorDash | $122.90 | $36.87 | $86.03 | 2026-04-04 20:31:49 |
| TXN-01019416 | Clover | $123.51 | $2.96 | $120.55 | 2026-04-04 20:31:00 |
| TXN-01015853 | Toast | $42.91 | $1.12 | $41.79 | 2026-04-04 20:30:26 |
| TXN-01011912 | DoorDash | $153.38 | $46.01 | $107.37 | 2026-04-04 20:30:08 |
| TXN-01016907 | Toast | $49.84 | $1.30 | $48.54 | 2026-04-04 20:30:00 |
| TXN-01012222 | DoorDash | $127.39 | $38.22 | $89.17 | 2026-04-04 20:28:04 |
| TXN-01012524 | UberEats | $138.45 | $41.53 | $96.92 | 2026-04-04 20:27:27 |
| TXN-01015255 | GrubHub | $74.40 | $22.32 | $52.08 | 2026-04-04 20:22:29 |
| TXN-01016415 | Toast | $74.50 | $1.94 | $72.56 | 2026-04-04 20:16:05 |
| TXN-01009616 | DoorDash | $91.56 | $27.47 | $64.09 | 2026-04-04 20:14:13 |
| TXN-01011127 | DoorDash | $61.02 | $18.31 | $42.71 | 2026-04-04 20:14:01 |
| TXN-01012080 | DoorDash | $126.60 | $37.98 | $88.62 | 2026-04-04 20:12:47 |
| TXN-01017710 | Square | $98.33 | $2.85 | $95.48 | 2026-04-04 20:11:32 |