Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012779 | UberEats | $150.50 | $45.15 | $105.35 | 2026-03-28 18:45:21 |
| TXN-01012960 | UberEats | $133.13 | $39.94 | $93.19 | 2026-03-28 18:43:20 |
| TXN-01014065 | UberEats | $88.64 | $26.59 | $62.05 | 2026-03-28 18:29:20 |
| TXN-01014237 | UberEats | $130.95 | $39.28 | $91.67 | 2026-03-28 18:28:30 |
| TXN-01013205 | UberEats | $95.33 | $28.60 | $66.73 | 2026-03-28 18:27:44 |
| TXN-01014019 | UberEats | $103.33 | $31.00 | $72.33 | 2026-03-28 18:23:29 |
| TXN-01014590 | UberEats | $104.50 | $31.35 | $73.15 | 2026-03-28 18:16:48 |
| TXN-01012737 | UberEats | $151.04 | $45.31 | $105.73 | 2026-03-28 18:13:44 |
| TXN-01012600 | UberEats | $109.66 | $32.90 | $76.76 | 2026-03-28 17:46:16 |
| TXN-01014388 | UberEats | $88.17 | $26.45 | $61.72 | 2026-03-28 17:45:03 |
| TXN-01013901 | UberEats | $58.46 | $17.54 | $40.92 | 2026-03-28 17:35:23 |
| TXN-01014591 | UberEats | $106.61 | $31.98 | $74.63 | 2026-03-28 17:34:42 |
| TXN-01014098 | UberEats | $55.92 | $16.78 | $39.14 | 2026-03-28 17:32:17 |
| TXN-01013708 | UberEats | $154.83 | $46.45 | $108.38 | 2026-03-28 17:21:44 |
| TXN-01014531 | UberEats | $98.24 | $29.47 | $68.77 | 2026-03-28 17:19:06 |
| TXN-01013764 | UberEats | $104.92 | $31.48 | $73.44 | 2026-03-28 17:17:55 |
| TXN-01013347 | UberEats | $48.96 | $14.69 | $34.27 | 2026-03-28 17:16:58 |
| TXN-01013279 | UberEats | $60.04 | $18.01 | $42.03 | 2026-03-28 17:06:02 |
| TXN-01012970 | UberEats | $150.46 | $45.14 | $105.32 | 2026-03-28 17:03:46 |
| TXN-01013088 | UberEats | $44.69 | $13.41 | $31.28 | 2026-03-28 16:24:55 |
| TXN-01012452 | UberEats | $64.94 | $19.48 | $45.46 | 2026-03-28 16:24:28 |
| TXN-01012428 | UberEats | $76.26 | $22.88 | $53.38 | 2026-03-28 16:22:55 |
| TXN-01014632 | UberEats | $89.85 | $26.95 | $62.90 | 2026-03-28 15:57:53 |
| TXN-01013863 | UberEats | $79.58 | $23.87 | $55.71 | 2026-03-28 15:51:57 |
| TXN-01014581 | UberEats | $44.69 | $13.41 | $31.28 | 2026-03-28 15:50:35 |