Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018050 | Square | $49.10 | $1.42 | $47.68 | 2026-03-23 15:01:49 |
| TXN-01018824 | Square | $122.65 | $3.56 | $119.09 | 2026-03-23 14:46:49 |
| TXN-01017954 | Square | $77.35 | $2.24 | $75.11 | 2026-03-23 14:41:51 |
| TXN-01018459 | Square | $98.85 | $2.87 | $95.98 | 2026-03-23 14:40:40 |
| TXN-01018235 | Square | $99.13 | $2.87 | $96.26 | 2026-03-23 14:34:56 |
| TXN-01019035 | Square | $52.43 | $1.52 | $50.91 | 2026-03-23 14:10:52 |
| TXN-01017894 | Square | $126.96 | $3.68 | $123.28 | 2026-03-23 14:04:44 |
| TXN-01019081 | Square | $138.47 | $4.02 | $134.45 | 2026-03-23 13:40:12 |
| TXN-01018390 | Square | $60.05 | $1.74 | $58.31 | 2026-03-23 13:37:49 |
| TXN-01018673 | Square | $38.84 | $1.13 | $37.71 | 2026-03-23 13:25:39 |
| TXN-01018991 | Square | $69.55 | $2.02 | $67.53 | 2026-03-23 13:04:21 |
| TXN-01019028 | Square | $56.33 | $1.63 | $54.70 | 2026-03-23 13:01:12 |
| TXN-01018914 | Square | $72.37 | $2.10 | $70.27 | 2026-03-23 12:54:50 |
| TXN-01018793 | Square | $60.99 | $1.77 | $59.22 | 2026-03-23 12:52:35 |
| TXN-01018199 | Square | $90.82 | $2.63 | $88.19 | 2026-03-23 12:26:34 |
| TXN-01018310 | Square | $144.78 | $4.20 | $140.58 | 2026-03-23 12:19:54 |
| TXN-01019169 | Square | $38.32 | $1.11 | $37.21 | 2026-03-23 12:10:35 |
| TXN-01018093 | Square | $59.10 | $1.71 | $57.39 | 2026-03-23 11:58:51 |
| TXN-01018076 | Square | $105.45 | $3.06 | $102.39 | 2026-03-23 11:44:58 |
| TXN-01018767 | Square | $104.14 | $3.02 | $101.12 | 2026-03-23 11:33:52 |
| TXN-01018397 | Square | $93.55 | $2.71 | $90.84 | 2026-03-23 11:30:42 |
| TXN-01018504 | Square | $122.36 | $3.55 | $118.81 | 2026-03-23 11:19:17 |
| TXN-01018029 | Square | $100.24 | $2.91 | $97.33 | 2026-03-23 11:16:05 |
| TXN-01019099 | Square | $123.53 | $3.58 | $119.95 | 2026-03-23 10:59:27 |
| TXN-01017788 | Square | $107.92 | $3.13 | $104.79 | 2026-03-23 10:00:22 |