Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009747 | DoorDash | $112.36 | $33.71 | $78.65 | 2026-03-30 19:52:42 |
| TXN-01012065 | DoorDash | $59.42 | $17.83 | $41.59 | 2026-03-30 19:41:11 |
| TXN-01010539 | DoorDash | $139.18 | $41.75 | $97.43 | 2026-03-30 19:33:54 |
| TXN-01009501 | DoorDash | $147.65 | $44.30 | $103.35 | 2026-03-30 19:32:10 |
| TXN-01010087 | DoorDash | $139.48 | $41.84 | $97.64 | 2026-03-30 19:31:34 |
| TXN-01012134 | DoorDash | $157.79 | $47.34 | $110.45 | 2026-03-30 19:28:08 |
| TXN-01010003 | DoorDash | $80.74 | $24.22 | $56.52 | 2026-03-30 19:27:49 |
| TXN-01009910 | DoorDash | $137.54 | $41.26 | $96.28 | 2026-03-30 18:56:20 |
| TXN-01011218 | DoorDash | $81.92 | $24.58 | $57.34 | 2026-03-30 18:54:12 |
| TXN-01011630 | DoorDash | $135.58 | $40.67 | $94.91 | 2026-03-30 18:53:28 |
| TXN-01011166 | DoorDash | $99.24 | $29.77 | $69.47 | 2026-03-30 18:44:20 |
| TXN-01010389 | DoorDash | $104.90 | $31.47 | $73.43 | 2026-03-30 18:39:41 |
| TXN-01010031 | DoorDash | $111.42 | $33.43 | $77.99 | 2026-03-30 18:38:04 |
| TXN-01009957 | DoorDash | $95.56 | $28.67 | $66.89 | 2026-03-30 18:29:06 |
| TXN-01011205 | DoorDash | $67.19 | $20.16 | $47.03 | 2026-03-30 18:26:29 |
| TXN-01011831 | DoorDash | $101.63 | $30.49 | $71.14 | 2026-03-30 18:17:27 |
| TXN-01012067 | DoorDash | $52.60 | $15.78 | $36.82 | 2026-03-30 17:57:16 |
| TXN-01010090 | DoorDash | $82.06 | $24.62 | $57.44 | 2026-03-30 17:56:37 |
| TXN-01010405 | DoorDash | $89.40 | $26.82 | $62.58 | 2026-03-30 17:33:04 |
| TXN-01011781 | DoorDash | $47.51 | $14.25 | $33.26 | 2026-03-30 17:29:26 |
| TXN-01010554 | DoorDash | $136.42 | $40.93 | $95.49 | 2026-03-30 17:25:18 |
| TXN-01009481 | DoorDash | $112.92 | $33.88 | $79.04 | 2026-03-30 17:24:21 |
| TXN-01009586 | DoorDash | $130.45 | $39.13 | $91.32 | 2026-03-30 17:20:53 |
| TXN-01011753 | DoorDash | $96.31 | $28.89 | $67.42 | 2026-03-30 17:20:00 |
| TXN-01012162 | DoorDash | $81.87 | $24.56 | $57.31 | 2026-03-30 17:02:40 |