Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009592 | DoorDash | $73.30 | $21.99 | $51.31 | 2026-04-05 07:04:32 |
| TXN-01011157 | DoorDash | $115.92 | $34.78 | $81.14 | 2026-04-04 23:43:03 |
| TXN-01014417 | UberEats | $140.39 | $42.12 | $98.27 | 2026-04-04 23:04:02 |
| TXN-01014513 | UberEats | $47.09 | $14.13 | $32.96 | 2026-04-04 22:56:52 |
| TXN-01012296 | DoorDash | $47.27 | $14.18 | $33.09 | 2026-04-04 22:43:44 |
| TXN-01012314 | DoorDash | $85.84 | $25.75 | $60.09 | 2026-04-04 22:41:17 |
| TXN-01017570 | Toast | $104.19 | $2.71 | $101.48 | 2026-04-04 22:32:29 |
| TXN-01011856 | DoorDash | $90.12 | $27.04 | $63.08 | 2026-04-04 22:30:07 |
| TXN-01013814 | UberEats | $126.19 | $37.86 | $88.33 | 2026-04-04 22:15:12 |
| TXN-01010768 | DoorDash | $151.77 | $45.53 | $106.24 | 2026-04-04 22:13:29 |
| TXN-01010232 | DoorDash | $121.15 | $36.34 | $84.81 | 2026-04-04 22:08:46 |
| TXN-01013268 | UberEats | $51.39 | $15.42 | $35.97 | 2026-04-04 22:03:02 |
| TXN-01018556 | Square | $119.49 | $3.47 | $116.02 | 2026-04-04 21:57:06 |
| TXN-01018091 | Square | $73.55 | $2.13 | $71.42 | 2026-04-04 21:57:02 |
| TXN-01010163 | DoorDash | $130.98 | $39.29 | $91.69 | 2026-04-04 21:46:30 |
| TXN-01018984 | Square | $82.17 | $2.38 | $79.79 | 2026-04-04 21:43:11 |
| TXN-01010512 | DoorDash | $81.07 | $24.32 | $56.75 | 2026-04-04 21:40:18 |
| TXN-01014897 | GrubHub | $135.76 | $40.73 | $95.03 | 2026-04-04 21:39:37 |
| TXN-01011870 | DoorDash | $114.86 | $34.46 | $80.40 | 2026-04-04 21:29:46 |
| TXN-01014744 | GrubHub | $110.67 | $33.20 | $77.47 | 2026-04-04 21:29:13 |
| TXN-01014386 | UberEats | $138.71 | $41.61 | $97.10 | 2026-04-04 21:26:16 |
| TXN-01015586 | GrubHub | $134.39 | $40.32 | $94.07 | 2026-04-04 21:13:38 |
| TXN-01012542 | UberEats | $128.35 | $38.50 | $89.85 | 2026-04-04 21:13:09 |
| TXN-01014640 | UberEats | $102.71 | $30.81 | $71.90 | 2026-04-04 21:12:48 |
| TXN-01015921 | Toast | $115.43 | $3.00 | $112.43 | 2026-04-04 21:05:12 |