Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013515 | UberEats | $44.49 | $13.35 | $31.14 | 2026-03-29 07:22:45 |
| TXN-01013597 | UberEats | $113.02 | $33.91 | $79.11 | 2026-03-29 07:09:18 |
| TXN-01014532 | UberEats | $148.36 | $44.51 | $103.85 | 2026-03-28 23:36:11 |
| TXN-01014292 | UberEats | $151.50 | $45.45 | $106.05 | 2026-03-28 22:26:15 |
| TXN-01012689 | UberEats | $129.31 | $38.79 | $90.52 | 2026-03-28 22:13:18 |
| TXN-01012593 | UberEats | $113.81 | $34.14 | $79.67 | 2026-03-28 21:57:24 |
| TXN-01014415 | UberEats | $58.25 | $17.47 | $40.78 | 2026-03-28 21:44:50 |
| TXN-01013204 | UberEats | $91.85 | $27.55 | $64.30 | 2026-03-28 21:28:20 |
| TXN-01012966 | UberEats | $157.88 | $47.36 | $110.52 | 2026-03-28 21:14:27 |
| TXN-01013735 | UberEats | $108.37 | $32.51 | $75.86 | 2026-03-28 21:09:45 |
| TXN-01014333 | UberEats | $44.54 | $13.36 | $31.18 | 2026-03-28 20:40:47 |
| TXN-01012713 | UberEats | $70.98 | $21.29 | $49.69 | 2026-03-28 19:56:53 |
| TXN-01012909 | UberEats | $119.86 | $35.96 | $83.90 | 2026-03-28 19:31:48 |
| TXN-01014556 | UberEats | $97.12 | $29.14 | $67.98 | 2026-03-28 19:28:17 |
| TXN-01014270 | UberEats | $65.33 | $19.60 | $45.73 | 2026-03-28 19:26:58 |
| TXN-01012918 | UberEats | $109.77 | $32.93 | $76.84 | 2026-03-28 19:22:09 |
| TXN-01012693 | UberEats | $156.73 | $47.02 | $109.71 | 2026-03-28 19:10:05 |
| TXN-01014372 | UberEats | $65.69 | $19.71 | $45.98 | 2026-03-28 19:08:52 |
| TXN-01012856 | UberEats | $82.23 | $24.67 | $57.56 | 2026-03-28 19:06:15 |
| TXN-01012659 | UberEats | $123.81 | $37.14 | $86.67 | 2026-03-28 18:59:50 |
| TXN-01012721 | UberEats | $150.56 | $45.17 | $105.39 | 2026-03-28 18:57:44 |
| TXN-01014038 | UberEats | $148.33 | $44.50 | $103.83 | 2026-03-28 18:55:13 |
| TXN-01013870 | UberEats | $117.93 | $35.38 | $82.55 | 2026-03-28 18:53:52 |
| TXN-01014506 | UberEats | $47.31 | $14.19 | $33.12 | 2026-03-28 18:49:56 |
| TXN-01012389 | UberEats | $133.44 | $40.03 | $93.41 | 2026-03-28 18:46:16 |