Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018220 | Square | $117.93 | $3.42 | $114.51 | 2026-03-23 20:03:00 |
| TXN-01018182 | Square | $120.78 | $3.50 | $117.28 | 2026-03-23 19:41:50 |
| TXN-01017815 | Square | $81.32 | $2.36 | $78.96 | 2026-03-23 19:35:53 |
| TXN-01018762 | Square | $55.04 | $1.60 | $53.44 | 2026-03-23 19:30:10 |
| TXN-01018309 | Square | $109.97 | $3.19 | $106.78 | 2026-03-23 19:30:08 |
| TXN-01018687 | Square | $95.82 | $2.78 | $93.04 | 2026-03-23 19:12:55 |
| TXN-01017724 | Square | $50.05 | $1.45 | $48.60 | 2026-03-23 19:10:50 |
| TXN-01018855 | Square | $122.40 | $3.55 | $118.85 | 2026-03-23 18:52:14 |
| TXN-01017964 | Square | $54.02 | $1.57 | $52.45 | 2026-03-23 18:51:28 |
| TXN-01017979 | Square | $129.80 | $3.76 | $126.04 | 2026-03-23 18:23:38 |
| TXN-01018144 | Square | $78.11 | $2.27 | $75.84 | 2026-03-23 18:18:33 |
| TXN-01018319 | Square | $59.34 | $1.72 | $57.62 | 2026-03-23 17:49:37 |
| TXN-01019134 | Square | $39.65 | $1.15 | $38.50 | 2026-03-23 17:45:16 |
| TXN-01018929 | Square | $116.91 | $3.39 | $113.52 | 2026-03-23 17:32:40 |
| TXN-01018800 | Square | $48.71 | $1.41 | $47.30 | 2026-03-23 17:32:36 |
| TXN-01018055 | Square | $105.43 | $3.06 | $102.37 | 2026-03-23 17:25:05 |
| TXN-01018108 | Square | $144.67 | $4.20 | $140.47 | 2026-03-23 17:17:55 |
| TXN-01018079 | Square | $99.93 | $2.90 | $97.03 | 2026-03-23 17:16:35 |
| TXN-01018660 | Square | $131.18 | $3.80 | $127.38 | 2026-03-23 17:01:10 |
| TXN-01019162 | Square | $43.90 | $1.27 | $42.63 | 2026-03-23 16:47:16 |
| TXN-01018207 | Square | $115.42 | $3.35 | $112.07 | 2026-03-23 16:44:50 |
| TXN-01018445 | Square | $66.34 | $1.92 | $64.42 | 2026-03-23 16:35:30 |
| TXN-01017984 | Square | $80.43 | $2.33 | $78.10 | 2026-03-23 16:04:44 |
| TXN-01018472 | Square | $100.11 | $2.90 | $97.21 | 2026-03-23 15:31:15 |
| TXN-01017960 | Square | $48.95 | $1.42 | $47.53 | 2026-03-23 15:28:44 |