Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011067 | DoorDash | $140.03 | $42.01 | $98.02 | 2026-03-31 10:29:24 |
| TXN-01009889 | DoorDash | $68.83 | $20.65 | $48.18 | 2026-03-31 10:12:25 |
| TXN-01012245 | DoorDash | $63.65 | $19.09 | $44.56 | 2026-03-31 10:08:11 |
| TXN-01010495 | DoorDash | $77.73 | $23.32 | $54.41 | 2026-03-31 10:05:27 |
| TXN-01009842 | DoorDash | $117.66 | $35.30 | $82.36 | 2026-03-31 09:27:27 |
| TXN-01010778 | DoorDash | $83.23 | $24.97 | $58.26 | 2026-03-31 09:17:53 |
| TXN-01010048 | DoorDash | $57.43 | $17.23 | $40.20 | 2026-03-31 08:20:54 |
| TXN-01011832 | DoorDash | $138.42 | $41.53 | $96.89 | 2026-03-31 08:06:21 |
| TXN-01009398 | DoorDash | $100.69 | $30.21 | $70.48 | 2026-03-31 07:41:46 |
| TXN-01012111 | DoorDash | $86.70 | $26.01 | $60.69 | 2026-03-30 23:50:02 |
| TXN-01010319 | DoorDash | $45.81 | $13.74 | $32.07 | 2026-03-30 22:57:46 |
| TXN-01009497 | DoorDash | $92.70 | $27.81 | $64.89 | 2026-03-30 22:37:23 |
| TXN-01009790 | DoorDash | $133.09 | $39.93 | $93.16 | 2026-03-30 21:59:44 |
| TXN-01010041 | DoorDash | $145.10 | $43.53 | $101.57 | 2026-03-30 21:56:20 |
| TXN-01010093 | DoorDash | $88.09 | $26.43 | $61.66 | 2026-03-30 21:53:15 |
| TXN-01011878 | DoorDash | $99.28 | $29.78 | $69.50 | 2026-03-30 21:34:37 |
| TXN-01011300 | DoorDash | $121.93 | $36.58 | $85.35 | 2026-03-30 21:24:55 |
| TXN-01009576 | DoorDash | $59.43 | $17.83 | $41.60 | 2026-03-30 20:57:37 |
| TXN-01009912 | DoorDash | $98.57 | $29.57 | $69.00 | 2026-03-30 20:51:06 |
| TXN-01011880 | DoorDash | $129.08 | $38.72 | $90.36 | 2026-03-30 20:42:30 |
| TXN-01009622 | DoorDash | $140.91 | $42.27 | $98.64 | 2026-03-30 20:37:31 |
| TXN-01012132 | DoorDash | $129.95 | $38.98 | $90.97 | 2026-03-30 20:25:45 |
| TXN-01009498 | DoorDash | $63.35 | $19.00 | $44.35 | 2026-03-30 20:20:47 |
| TXN-01012078 | DoorDash | $44.05 | $13.21 | $30.84 | 2026-03-30 20:16:03 |
| TXN-01009898 | DoorDash | $71.11 | $21.33 | $49.78 | 2026-03-30 20:05:05 |