Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014868 | GrubHub | $77.88 | $23.36 | $54.52 | 2026-04-05 10:20:44 |
| TXN-01013145 | UberEats | $55.20 | $16.56 | $38.64 | 2026-04-05 10:20:24 |
| TXN-01014802 | GrubHub | $125.24 | $37.57 | $87.67 | 2026-04-05 10:09:31 |
| TXN-01019384 | Clover | $64.00 | $1.54 | $62.46 | 2026-04-05 10:08:56 |
| TXN-01014315 | UberEats | $49.11 | $14.73 | $34.38 | 2026-04-05 10:00:26 |
| TXN-01015929 | Toast | $60.58 | $1.58 | $59.00 | 2026-04-05 09:59:33 |
| TXN-01014163 | UberEats | $62.08 | $18.62 | $43.46 | 2026-04-05 09:51:05 |
| TXN-01018974 | Square | $52.31 | $1.52 | $50.79 | 2026-04-05 09:48:06 |
| TXN-01014620 | UberEats | $129.76 | $38.93 | $90.83 | 2026-04-05 09:38:40 |
| TXN-01015875 | Toast | $96.65 | $2.51 | $94.14 | 2026-04-05 09:28:47 |
| TXN-01019176 | Square | $61.99 | $1.80 | $60.19 | 2026-04-05 09:26:44 |
| TXN-01013382 | UberEats | $61.64 | $18.49 | $43.15 | 2026-04-05 09:21:55 |
| TXN-01019258 | Clover | $118.78 | $2.85 | $115.93 | 2026-04-05 09:19:53 |
| TXN-01009597 | DoorDash | $154.06 | $46.22 | $107.84 | 2026-04-05 09:08:58 |
| TXN-01019414 | Clover | $89.39 | $2.15 | $87.24 | 2026-04-05 09:06:06 |
| TXN-01019723 | Clover | $76.95 | $1.85 | $75.10 | 2026-04-05 09:03:19 |
| TXN-01012507 | UberEats | $96.78 | $29.03 | $67.75 | 2026-04-05 09:00:13 |
| TXN-01010603 | DoorDash | $145.50 | $43.65 | $101.85 | 2026-04-05 08:58:23 |
| TXN-01018118 | Square | $68.73 | $1.99 | $66.74 | 2026-04-05 08:51:24 |
| TXN-01019029 | Square | $69.17 | $2.01 | $67.16 | 2026-04-05 08:28:54 |
| TXN-01013532 | UberEats | $97.78 | $29.33 | $68.45 | 2026-04-05 08:20:05 |
| TXN-01009340 | DoorDash | $157.76 | $47.33 | $110.43 | 2026-04-05 08:15:43 |
| TXN-01019634 | Clover | $71.48 | $1.72 | $69.76 | 2026-04-05 08:11:14 |
| TXN-01010378 | DoorDash | $138.08 | $41.42 | $96.66 | 2026-04-05 07:43:21 |
| TXN-01011241 | DoorDash | $54.33 | $16.30 | $38.03 | 2026-04-05 07:06:18 |