Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014558 | UberEats | $75.49 | $22.65 | $52.84 | 2026-03-29 13:29:03 |
| TXN-01013547 | UberEats | $146.45 | $43.93 | $102.52 | 2026-03-29 13:27:12 |
| TXN-01012351 | UberEats | $111.17 | $33.35 | $77.82 | 2026-03-29 13:20:20 |
| TXN-01014309 | UberEats | $101.67 | $30.50 | $71.17 | 2026-03-29 13:20:04 |
| TXN-01012722 | UberEats | $150.78 | $45.23 | $105.55 | 2026-03-29 13:19:19 |
| TXN-01013155 | UberEats | $102.89 | $30.87 | $72.02 | 2026-03-29 13:17:19 |
| TXN-01012704 | UberEats | $113.84 | $34.15 | $79.69 | 2026-03-29 12:18:58 |
| TXN-01013539 | UberEats | $118.50 | $35.55 | $82.95 | 2026-03-29 12:12:33 |
| TXN-01012578 | UberEats | $66.52 | $19.96 | $46.56 | 2026-03-29 12:09:18 |
| TXN-01013743 | UberEats | $99.61 | $29.88 | $69.73 | 2026-03-29 12:02:15 |
| TXN-01014592 | UberEats | $63.01 | $18.90 | $44.11 | 2026-03-29 11:43:12 |
| TXN-01012473 | UberEats | $135.73 | $40.72 | $95.01 | 2026-03-29 11:34:36 |
| TXN-01012386 | UberEats | $150.95 | $45.28 | $105.67 | 2026-03-29 11:34:03 |
| TXN-01012707 | UberEats | $137.18 | $41.15 | $96.03 | 2026-03-29 11:32:44 |
| TXN-01012648 | UberEats | $101.90 | $30.57 | $71.33 | 2026-03-29 11:16:34 |
| TXN-01013490 | UberEats | $111.45 | $33.44 | $78.01 | 2026-03-29 11:06:23 |
| TXN-01014080 | UberEats | $76.10 | $22.83 | $53.27 | 2026-03-29 11:01:26 |
| TXN-01012822 | UberEats | $142.72 | $42.82 | $99.90 | 2026-03-29 10:46:14 |
| TXN-01013780 | UberEats | $85.85 | $25.75 | $60.10 | 2026-03-29 10:40:02 |
| TXN-01013384 | UberEats | $148.48 | $44.54 | $103.94 | 2026-03-29 10:22:23 |
| TXN-01013624 | UberEats | $84.07 | $25.22 | $58.85 | 2026-03-29 10:15:43 |
| TXN-01012885 | UberEats | $49.41 | $14.82 | $34.59 | 2026-03-29 09:27:15 |
| TXN-01013989 | UberEats | $68.12 | $20.44 | $47.68 | 2026-03-29 09:19:10 |
| TXN-01012429 | UberEats | $46.69 | $14.01 | $32.68 | 2026-03-29 08:41:44 |
| TXN-01012694 | UberEats | $136.44 | $40.93 | $95.51 | 2026-03-29 08:27:42 |