Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018005 | Square | $68.30 | $1.98 | $66.32 | 2026-03-24 16:20:39 |
| TXN-01019175 | Square | $100.47 | $2.91 | $97.56 | 2026-03-24 15:59:53 |
| TXN-01018241 | Square | $77.15 | $2.24 | $74.91 | 2026-03-24 15:54:36 |
| TXN-01018665 | Square | $66.43 | $1.93 | $64.50 | 2026-03-24 15:19:14 |
| TXN-01018428 | Square | $118.87 | $3.45 | $115.42 | 2026-03-24 15:15:51 |
| TXN-01019066 | Square | $97.15 | $2.82 | $94.33 | 2026-03-24 13:54:25 |
| TXN-01018681 | Square | $129.78 | $3.76 | $126.02 | 2026-03-24 13:43:14 |
| TXN-01017701 | Square | $68.36 | $1.98 | $66.38 | 2026-03-24 13:07:21 |
| TXN-01018827 | Square | $125.44 | $3.64 | $121.80 | 2026-03-24 12:31:08 |
| TXN-01017859 | Square | $103.33 | $3.00 | $100.33 | 2026-03-24 11:57:38 |
| TXN-01018599 | Square | $63.03 | $1.83 | $61.20 | 2026-03-24 11:54:15 |
| TXN-01018085 | Square | $128.36 | $3.72 | $124.64 | 2026-03-24 11:29:12 |
| TXN-01017807 | Square | $135.12 | $3.92 | $131.20 | 2026-03-24 11:09:30 |
| TXN-01018440 | Square | $82.45 | $2.39 | $80.06 | 2026-03-24 11:00:17 |
| TXN-01018021 | Square | $48.67 | $1.41 | $47.26 | 2026-03-24 09:11:31 |
| TXN-01017849 | Square | $123.95 | $3.59 | $120.36 | 2026-03-24 08:42:24 |
| TXN-01018170 | Square | $49.19 | $1.43 | $47.76 | 2026-03-24 08:22:20 |
| TXN-01018015 | Square | $132.47 | $3.84 | $128.63 | 2026-03-24 08:16:49 |
| TXN-01018249 | Square | $136.60 | $3.96 | $132.64 | 2026-03-24 08:03:21 |
| TXN-01017812 | Square | $80.37 | $2.33 | $78.04 | 2026-03-23 23:25:28 |
| TXN-01018776 | Square | $45.18 | $1.31 | $43.87 | 2026-03-23 21:51:48 |
| TXN-01018967 | Square | $100.58 | $2.92 | $97.66 | 2026-03-23 21:43:57 |
| TXN-01018077 | Square | $141.15 | $4.09 | $137.06 | 2026-03-23 20:48:27 |
| TXN-01018620 | Square | $52.94 | $1.54 | $51.40 | 2026-03-23 20:46:37 |
| TXN-01017695 | Square | $67.57 | $1.96 | $65.61 | 2026-03-23 20:26:42 |