Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009986 | DoorDash | $44.99 | $13.50 | $31.49 | 2026-03-31 13:23:31 |
| TXN-01011180 | DoorDash | $115.15 | $34.55 | $80.60 | 2026-03-31 13:23:16 |
| TXN-01010877 | DoorDash | $83.71 | $25.11 | $58.60 | 2026-03-31 13:13:55 |
| TXN-01010125 | DoorDash | $97.52 | $29.26 | $68.26 | 2026-03-31 13:11:41 |
| TXN-01009838 | DoorDash | $83.83 | $25.15 | $58.68 | 2026-03-31 12:53:00 |
| TXN-01010737 | DoorDash | $81.28 | $24.38 | $56.90 | 2026-03-31 12:52:46 |
| TXN-01012324 | DoorDash | $90.54 | $27.16 | $63.38 | 2026-03-31 12:45:18 |
| TXN-01009374 | DoorDash | $106.85 | $32.05 | $74.80 | 2026-03-31 12:40:45 |
| TXN-01011018 | DoorDash | $132.23 | $39.67 | $92.56 | 2026-03-31 12:39:30 |
| TXN-01010072 | DoorDash | $100.02 | $30.01 | $70.01 | 2026-03-31 12:30:41 |
| TXN-01009664 | DoorDash | $139.62 | $41.89 | $97.73 | 2026-03-31 12:23:25 |
| TXN-01009644 | DoorDash | $58.44 | $17.53 | $40.91 | 2026-03-31 12:21:53 |
| TXN-01011035 | DoorDash | $68.77 | $20.63 | $48.14 | 2026-03-31 12:21:39 |
| TXN-01012163 | DoorDash | $120.02 | $36.01 | $84.01 | 2026-03-31 12:21:01 |
| TXN-01010617 | DoorDash | $152.27 | $45.68 | $106.59 | 2026-03-31 12:20:27 |
| TXN-01011662 | DoorDash | $87.93 | $26.38 | $61.55 | 2026-03-31 12:17:30 |
| TXN-01011718 | DoorDash | $120.99 | $36.30 | $84.69 | 2026-03-31 12:14:03 |
| TXN-01010952 | DoorDash | $75.61 | $22.68 | $52.93 | 2026-03-31 12:12:53 |
| TXN-01009769 | DoorDash | $67.12 | $20.14 | $46.98 | 2026-03-31 12:04:55 |
| TXN-01009471 | DoorDash | $73.82 | $22.15 | $51.67 | 2026-03-31 12:04:01 |
| TXN-01012055 | DoorDash | $137.92 | $41.38 | $96.54 | 2026-03-31 11:59:01 |
| TXN-01012074 | DoorDash | $109.19 | $32.76 | $76.43 | 2026-03-31 11:56:29 |
| TXN-01011435 | DoorDash | $112.03 | $33.61 | $78.42 | 2026-03-31 11:49:11 |
| TXN-01011778 | DoorDash | $105.98 | $31.79 | $74.19 | 2026-03-31 11:36:40 |
| TXN-01009660 | DoorDash | $66.62 | $19.99 | $46.63 | 2026-03-31 11:12:09 |